YouTube ads continue to grow!

Posted April 29, 2021 in
Breaking News in Digital Sales & Marketing Breaking News in Digital Sales & Marketing

Connor DeLaney

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www.socialmediatoday.com

YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

Parent company Alphabet has provided an overview of YouTube’s growing ad business in its latest earnings report.
This has been discussed in prior threads, however, it's so interesting that YouTube continues to grow. The biggest contributors to this growth seem to be the increased viewership on TV platforms, which is a recently add behavior that can be tracked on YouTube's channel dashboard.

Lindsey Schmidt ,  Jason Linde , and  Ali Parmelee what are your thoughts with the increased growth in paid performance on YouTube? Fad or future?
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Lindsey Schmidt
Future! The reason being the point this article makes about younger audiences watching on the connected TV. 
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