Where Are My Gamers At? An 8bit Marketing Story
Greetings fellow IMPACT+ fam!
I am hoping that today finds all of you well. I just wanted to stop by and and ask, who here is into video games?
I have been a die hard fan of gaming since the age of 8. One of my major bucket list items was to someday create my own video game.
And, I just published it on Itch.io last week!
What is really cool about this video game however, is not its present, but its past... You see the video game was a marketing campaign that I developed to sell copiers, printers and managed services for the company I used to work for.
When we became a platinum partner for Hewlett Packard, our sales rep asked me (I was both the social media manager and a full time sales rep at the time) if I had any out-of-the-box ideas for marketing campaigns.
I explained my vision for a retro 8-bit (think the original Nintendo entertainment system) video game in which the player played as a brave IT manager who was trying to save his office from evil copiers and printers who had come to life through artificial intelligence.
To simplify it, think mega man meets the movie office space.
They loved the idea and they fully funded the project! The game was aimed at IT managers, many of which are current or former video game players (at least almost all of them that I met in sales meetings had been committed gamers).
We generated several hundred SQLs through the game which had a contest built into the game play. Players who beat the game were given the opportunity to submit their email, name and company for a chance to win $500.
The winner was the IT manager of a large software company in MA. I wish this story had an epic ending as a major win...
But, to this day I do not know what happened. I generated a proposal and met with the IT manager who loved the product I was selling and said that a year from then, they would very much like to leave their incumbent vendor and come to us.
I was assured he would be in touch a couple months prior to that.
Then, six months later, I was laid of with 50% of the employee base of the company. The owner had bought a competitor.
While we gained massive market share, we lost a ton of money. I was laid off with about 20 other employees and given a great severance package and a letter of recommendation from the CEO to my next employer.
After that, I never found out how that customer ended up. Within 5 years or so, the company was sold to another business and the website and video game were taken down.
BUT, the good news is I owned the copyright to the game. After years of trying to figure out how to get the game published so that people could play it for free, I contacted a friend of mine who had started his own gaming business.
We were able to get the files from the video game studio I had partnered with as the executive producer for game and my friend helped me to upload it here where you can play it for free.
While I never closed that deal, I had the time of my life and was able to convince a fortune 500 company to finance my video game.
So, it was a success in another way.
I hope that any of you who play the game enjoy it.
And please remember to never give up on your dreams because with a little creativity and an open mind, you can find a way!
Thank you for your time in reading this post!
With the number of leads you generated from the initial effort... it sounds like you've got a strategy here that works. Any plans for a follow-up game/campaign?
Joe Rinaldi and Connor DeLaney ... game on my friends!
As we wrap up the week, it's important to close out Friday knowing you got the most important things done. But how do you maintain focus on those things, especially when Friday afternoon creeps up? I love to map out my tasks on the Eisenhower matrix. It looks like this: View full-sizeDownload How do you stay focused on the most important things?? Let me know in the reactions and comments! ❤️ = I also use the Eisenhower matrix!👍 = it's all about the checklists for me💡= color coding is my lifesaver🤔 = post it notes or whiteboards for life🥳 = something else (let us know in the comments!)
🚀 The countdown has begun, and planning is already off to the races for 🎉IMPACT Live this October 2-4th! I couldn't resist sharing this breathtaking picture of the city's inspiring charm, and for those of you who don't know me and my undying fascination with clouds! ☁️💙 . At IMPACT Live, you will be surrounded by innovators, visionaries, and creatives, leading in their respective spaces, and potentially a few cloud enthusiasts like myself. Click the link to learn more, and I hope to see you there.😁👋🏽 View full-sizeDownload
Hello Everyone! 👋🏽 Sending a quick reminder of the upcoming Speed Networking Event that with the community in attendance, is sure to be an awesome experience. We had a couple people to join our last event and we are looking forward to connecting even more with new and old faces. Click on the link to register. Let's make it a date! 🤝🎉Time: June 7th from 10:00 am to 11:00 am EST.Duration: 45 minutes
Your content creation process needs to be airtight to serve as a robust engine for your content creation vehicle. You might be thinking, "I simply create content as I go and when needed." However, consider this: one of the major challenges many face is maintaining a routine of producing three articles and two to three videos per week.Without a solid foundation in place, competing becomes a daunting task.Check out the content creation roadmap template. First, start by identifying the top three most pressing topics, once have those prepared...Its off to the races Research and Planning (Duration: 1-2 days) SME (Subject Matter Expert) Interview (Duration: 1 day) Create First Draft (Duration: 1-2 days) Internal Review (Duration: 1-2 days) Revision (Duration: 1 day) Final Review (Duration: 1 day) Publish (Duration: 1 day) What does your content creation process look like currently, and does it set you up for success on a consistent basis?
Nathan Dube I won't pretend I've tested every tool out there, but this one is the one I'm using currently: https://writer.com/ai-content-detector/(it called me out on my own writing vs ai writing accurately :S)I think the factual part comes into how granular your content is. So for example, one of the articles I (tried to) AI for my own company was about luxury wedding venues here in KY- it completely destroyed that one and not in a good way. It did fine on easy to crawl info like the addresses, but failed when it had to go a few pages deep into the website (pricing, for example).I will say that it's great news that we have multiple rounds of edits baked into our processes through TAYA- having SMEs a click away to check over info is awesome, I just always have that nagging fear in mind that we don't want to create unnecessary work for others. I know when I pulled that wedding venue article, it wound up being more time consuming just to fix everything than it would've been just to write the thing myself!
Hey Winnie Anderson ! This is a common question even for those that look at data every day on these platforms! It can be confusing to know when to look at each one. Here is a video I made for a newsletter a while back that talks about the difference between the two.In terms of your specific case, if you have yet to dive into either, I recommend starting with HubSpot and getting familiar with the data you get there. It is honestly easier to use, and less convoluted. It will also have 99% of the data you most likely will be looking for. I have also made a graphic that helps you identify the overlap and the uses for common reporting platforms.
Connor DeLaney Tom DiScipio Should we see who can make it the furthest??