What's the best way to get your leadership team to say YES to doing They Ask, You Answer?

Posted October 20, 2022 in
I had this question from another member here on IM+ today?

What's the BEST way to get my leadership team to realize that we need more marketers and we should prioritize the execution of They Ask, You Answer?

My TLDR response? PROVE that it works before asking anyone to read anything. Almost any marketing manager can prove the value of content in less than 2 weeks - with the right piece of content, of course! 😁

My 5-minute response? Watch below:

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Love this Will. You've laid out pretty clear plan in just a few minutes. And so actionable as well.
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