What do you consider a successful video?

Posted October 28, 2020 in
Video Video
How do you define what makes a video successful within your organization? Consider the following: 

  • Does my team understand how and when to use it? 
  • Do they understand WHY they're being asked to help with the video process? 
  • Are viewers making it all the way through the video or are they dropping off before the end? 
  • Can we tie any ROI back to specific video(s)? 


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