What are your tips for streamlining the production process?

Posted July 13, 2020 in
Video Video
We all know video production is a PROCESS. I want to know: 
  • What are some of your tips and tricks to making this process more efficient? 
  • Have you tried something that didn't work, and why didn't work? 
  • How has streamlining the process impacted your overall productivity? 
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Myriah Anderson
Alex Winter  would love to hear your thoughts on this too!
Alex Winter
Great question Lindsey Schmidt . Thanks for the shout out Myriah Anderson !

  • Tips & Tricks
    • Strategy or a strategic plan is crucial - Having a plan will help guide the type, style, and direction of the videos you need to create. I'm a huge believer in this. It's especially important if you already have a marketing plan in place. There absolutely will be overlap with written and visual content that can drastically improve your User Experience, Organic SEO, and Customer Journies. 
    • Script Templates - You don't have to Ernest Hemingway every single script! That's time-consuming. Instead, use script templates with strategic questions to help guide your writing process. It will make writing easier, faster, and more pointed. I would highly recommend implementing "the Selling 7" "Video 6" and "Big 5" Strategies. (That's what we live and breath here at IMPACT.) If you haven't heard of those strategies before, check out this ARTICLE.
    • What's the one thing? - If you could sum up the entire video in one sentence, what would it be? How about one word? It's important to ask that before you start filming. Always keep your audience in mind. What are they going to want to see? What are they going to ask or want to know? How can you speak directly to them? How can you be mindful of their time while still getting your points across? Those are questions we ask repeatedly throughout the production process.
    • Practice - Make sure you're talent is prepped and ready to get on camera. Doing rehearsals and run-throughs is crucial. How you write something down vs. how you speak it out loud are very different things. That's why it's really important to practice what you want to say. This isn't just for talent either. The same rules apply to the production team/videographer. It's important to know your gear! What lights do you plan to use? How are you recording audio? What camera settings are you going to run? What's the background and set look like? These are all important questions that need to be answered well before you start recording.
    • Logging Footage - The better the notes, the faster the cut! Using a slate or clapper to mark every shot will help the editor know exactly what they're seeing. I try to match the script or script outlines with the shots we need to capture. That way, the editor can follow along with the script and know exactly where we are. Ideally, you want to give your editor everything they need to get the job done. If they have to come back asking for things or missing pieces, it can slow down turnaround times.
  • Didn't Work
    • "Winging it" - I had an incredible college professor that once told me "the more you can plan, the more you can break down every potential scenario, cover every potential detail and variable, the better the outcomes will always be. It's chess, not checkers." (I'm paraphrasing, but you get the idea.) More importantly, he was right. He also produced movies like the Breakfast Club and Fried Green Tomatoes, so I think he knew what he was talking about. My best work happens when we take the time to get granular during pre-production. 
    • Going Too Fast - It's important to find the right balance of getting things done while also not making mistakes. I always want to move fast because I want to check the done box! However, mistakes can happen at speed. Fixing those mistakes takes extra time that could have potentially been avoided. Those cases are the most frustrating for me because you have the best of intentions, only to have the complete opposite result. Sometimes slowing down to speed up is okay!
  • Streamlining Productivity 
    • Streamlining the production processes leads to one result, more productivity! AKA - more videos!! The quantity and quality of the videos you produce will increase greatly the more you can streamline your process, communicate directly with your team, remove obstacles and hurdles, and focus on the core pieces needed to get the job done well.

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