What are you currently reading/just finished reading?
IMPACT+ HQ
Curious as to what everyone is reading/just finished. I'm about to wrap up Exponential Organizations by Salim Ismail and just started Think Again by Adam Grant.
One of my favorite takeaways from EO is that the "half-life" of a learned skill used to be 30 years, but that has been reduced to 5 years with the rapid pace of learning in today's world.
So, I'm curious... What are you reading and what are your current takeaways?
I'm keeping track of all of my books in our Better Book Club and hope to see y'all in there as well!
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TAYA for FranchisesPost
I just wanted to highlight an article Marcus wrote for franchises. (I may be a little late. I've been on the road preaching TAYA to our franchise owners.... oh, and hiking in the Rocky Mountains.) The digital marketing plan to franchise your business: They Ask, You AnswerThis is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks Marcus Sheridan for this fabulous tool. I'm slowly but surely winning the leadership over, and this may just be what I needed to get them to pull the trigger (meaning... spend some money on a content manager.)
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They Ask You Answer (The Hidden Message)Post
They Ask You Answer Marcus made joke at a conference I had read the book 37 times thats probably not far off. I have purchased this book more than 5 different times. Its normally because I give a new small business owner my copy.I will always keep a copy with me. The version in my bag right now is actually signed by Marcus on the day we published our 1000th flood education video in 1000 days.Lets get to the hidden message of how this book can impact our team and employees.One major reason someone leaves a job is they don't feel appreciated or that someone is not listening to us. This is one area we try to focus the They Ask You Answer strategy.Just this morning i updated a form our team uses each day after reading the same email from the 10th different person.They said I don't see the carrier on the proposal. Traditionally i don't like to list this. However i decided to list it so my team could stop responding to all these emails.I am currently building out playbooks that answer the questions we get everyday from our team members. This gives our team a resource to go to on every question. This gives our team some additional support that we are listening to them.Marcus says obsess over your customers questions but I also say obsess over your teams questions.
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Three key points from They Ask, You Answer that I've...Post
I read They Ask, You Answer probably once per year. Pretty often, I come back to the foundations of doing it, like The Big 5 or Selling 7. However, as I'm listening to it now, there are three points that keep ringing true that hadn't stuck with me while reading it before: "So you don't make any mistakes" - I've seen and heard Marcus speak almost as many times as anyone and yet this phrase has never quite clicked until now. Whether it be a buyer reading content ahead of time so they don't make any mistakes in their buying decision (buyer's remorse), recording a sales call to ensure no details are lost in the virtual ether (building trust), or sharing what your buying and selling process looks like (think of the CarMax example), it all comes back to ensuring the best decision is made by the buyer, without hesitation. "We are an education and media company first" - While convenient timing may have something to do with this, along with a couple of fascinating conversations with They Ask, You Answer superstars like Chris Greene , it is amazing what happens when organizations focus primarily on being an education company that happens to sell in or work in a given industry. "Be willing to do what almost no one else is willing to do" - The scale of this statement is easy to say, but significantly harder to do. To win with They Ask, You Answer, you have to be willing to do what is commonly seen as taboo. Working on the coaching and training side of it, it's not always easy for me to see just how hard it is to take that leap. I know there are so many more nuggets that I haven't included here, so I want to see what other points from They Ask, You Answer. What comes to mind for you?
Connor DeLaney
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Self Selection QuestionPost
We are a piano lesson studio. And we have a quiz on our site as the main call to action. They take this quiz to see if they are ready for lessons. We email them their results and show them their results on the next screen.With this email we nurture them and send them email spread out over the next month. On the thank you page we offer them a free intro lesson. My question is should I have this quiz be gated at the end and allow them to go through to the thank you page without providing their email. Or is is smart to ask for their email so we can follow up?
Demitris Maddox
1. The Dichotomy of Leadership by Jocko Willink - It's an extension of Extreme Ownership and takes a deeper dive into some of the flaws and larger challenges since the first book. My biggest takeaway from this book was the difference between a leader and a follower, or, in fact, the role of being both in being a good leader. The authors emphasize the need for leaders to step aside for others on their team to lead and accept that you don't have to have all the answers to make your team successful and really you shouldn't have all the answer.
2. Developing the leaders around you by John Maxwell - Following his book on Developing the leader within you, this book focuses on discovering and empowering others to be great leaders. My biggest takeaway was a quote from chapter 3: The only thing worse than learning from mistakes is not learning from mistakes.
3. Bluefishing by Steve Sims - Super fun book about making S*** happen and the power of trying, failing, and trying again as well as thinking big. My biggest takeaway was chapter 12 on the art of delegation and how important it is for YOUR personal growth to be able to delegate effectively.
4. Unleashed by Frances Frei - A book about being a strong leader and building a team or a company that can lead and be empowered. My biggest takeaway was during chapter 4 on the power of building Belonging at your organization and how the smallest tweaks in helping others feel included will drive significant value for others. The example they shared was changing the structure of a single meeting to include all members vs those who speak up and it made a HUGE difference in collaboration and ideation.
I just started diving into Make the Noise Go Away by Larry G. Linne. It's a book written for second-in-commands (COOs, operational leaders, etc.) to help them better understand how they can help relieve first-in-commands (CEOs, managing directors, etc.) of all the worries and concerns that may crop up so that their job can be more enjoyable and successful. It includes implementing tactics like maintaining upward communication, setting priorities, and practicing effective problem solving.
Next up on my list is Ruthless Consistency by Michael Canic!