What are some courses you’d like to see more of 🤔
IMPACT+ HQ
- ❤️ - Assignment Selling
- 👍 - Written Content
- 😮 - Video Content
- 🤔 - Website
- 🥳 - HubSpot
If you have a moment drop a comment below and let us know your thoughts on exactly what you’re looking to gain out of the course. And if there is a subject you don’t see here - please share those thoughts too!
Looking forward to seeing your votes and comments below ↓
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Speed Networking Event for the Community🎉Post
Hello Everyone! 👋🏽 Sending a quick reminder of the upcoming Speed Networking Event that with the community in attendance, is sure to be an awesome experience. We had a couple people to join our last event and we are looking forward to connecting even more with new and old faces. Click on the link to register. Let's make it a date! 🤝🎉Time: June 7th from 10:00 am to 11:00 am EST.Duration: 45 minutes
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Building a Content Creation FoundationPost
Your content creation process needs to be airtight to serve as a robust engine for your content creation vehicle. You might be thinking, "I simply create content as I go and when needed." However, consider this: one of the major challenges many face is maintaining a routine of producing three articles and two to three videos per week.Without a solid foundation in place, competing becomes a daunting task.Check out the content creation roadmap template. First, start by identifying the top three most pressing topics, once have those prepared...Its off to the races Research and Planning (Duration: 1-2 days) SME (Subject Matter Expert) Interview (Duration: 1 day) Create First Draft (Duration: 1-2 days) Internal Review (Duration: 1-2 days) Revision (Duration: 1 day) Final Review (Duration: 1 day) Publish (Duration: 1 day) What does your content creation process look like currently, and does it set you up for success on a consistent basis?
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How Is IMPACT Prepping For The Shift From Current SEO...Post
Nathan Dube I won't pretend I've tested every tool out there, but this one is the one I'm using currently: https://writer.com/ai-content-detector/(it called me out on my own writing vs ai writing accurately :S)I think the factual part comes into how granular your content is. So for example, one of the articles I (tried to) AI for my own company was about luxury wedding venues here in KY- it completely destroyed that one and not in a good way. It did fine on easy to crawl info like the addresses, but failed when it had to go a few pages deep into the website (pricing, for example).I will say that it's great news that we have multiple rounds of edits baked into our processes through TAYA- having SMEs a click away to check over info is awesome, I just always have that nagging fear in mind that we don't want to create unnecessary work for others. I know when I pulled that wedding venue article, it wound up being more time consuming just to fix everything than it would've been just to write the thing myself!
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Google Analytics +/vs HubspotPost
Hey Winnie Anderson ! This is a common question even for those that look at data every day on these platforms! It can be confusing to know when to look at each one. Here is a video I made for a newsletter a while back that talks about the difference between the two.In terms of your specific case, if you have yet to dive into either, I recommend starting with HubSpot and getting familiar with the data you get there. It is honestly easier to use, and less convoluted. It will also have 99% of the data you most likely will be looking for. I have also made a graphic that helps you identify the overlap and the uses for common reporting platforms.
Winnie Anderson
Tagging in some of the strongest learners I know, where do you want to see more content and learning resources focused on next that would help you and your teams most?
That would work well alongside all your existing modes of navigation, which all have their place. This would help me to get that overview.
Let me know your thoughts on this and if this helps 🎉
An index helps users who know nothing, whereas the search feature relies on the user's knowledge to extract courses.
UPDATE
I've just seen that on the new search feature, we can click a "show all results" link which gives me a long list of approx 100 courses/videos? And so that's what I'm talking about - if that "all results" page was enhanced to group together courses in topics, that would get closer to the index idea. And it would help further if the ability to see all courses in an organised fashion was easy for everyone to find.
Congrats on everyone's work on the search feature which is such a great enhancement.
In addition to your great feedback, you reacted with 🤔, which was website courses. Is there anything specific you'd like to learn more about websites?
Even as far as layout - are grid layouts really the easiest way to browse posts in a learning centre? For me, Hubspot's approach of listing article titles, without descriptions is easier to consume. I'd love to hear the IMPACT take on Learning Centres.
Also, an advanced course on the nuance of writing open, unbiased and transparent content. Really getting into the minds of savvy readers. What turns them off from a psychological perspective. There are many who find this challenging, and still write content that comes across as salesy, even when we try not to be. I say advanced, because there are some obvious methods, but I'd love to get into the tricky psychological stuff. Many consumers are distrusting of content, and you don't have long to engage them before they go to a competitor's site. What techniques can we use to come across as the most trusted voice in our space? (for written and video content).
Also, while some of our courses are a little older, we update them if anything changes! So while some may be over a year old if the lessons are still accurate then I'm not so concerned with the date.
We did just launch our brand new search capabilities so it should be much easier now to find what resources we have on a specific topic! Have you tried the new search yet?
I was talking about our gaps. Not yours. Also knowing the dates would still provide us with more information if possible. This list is also essential and may motivate us to get up to speed on some of the courses.
Some of the method to my "madness" ;)
I know you said you don't currently have HubSpot but could be a good course to watch to see its capabilities 🎉
Whats uppppp girlllll 🔥🔥
Saw your 👍 reaction. Any specific topic you'd like to see written content-wise?
One of the things I want to learn is Hubspot but I need a total intro to it.
I generally learn tech fairly quickly but that hasn't been the case with Hubspot. So I'm excited to see there's help "getting started" that's already here.
Once I dive deeper into the content I may come up with some ideas but I see you've got some really great feedback already.
Totally understand how difficult it can be if you don't have a dedicated videographer. We've seen many companies shoot and edit videos themselves until they are ready to bring someone in and we have also seen people hire someone to do some videos in the meantime.
As far as courses go, have you seen these courses - This may be in line with what you're looking for:
Is there anything specific you'd like to learn about as it relates to Assignment Selling?
We've got a few courses on assignment selling but there may be something more specific you're looking to achieve.
Excited to hear your thoughts 🎉
Ouhhh! Thats good stuff - Kind of reminds me of the course "Fundamentals of Highly Effective Sales Communication"
In this course you will learn:
*Check this course out and let me know what you think!*