Kaitlyn Pintarich

Visual Sale Book Club

Impact folks, looking for advice on how to break-up and tackle the Visual Sale book with my team. We have it in our hands and are ready to dive in as a team! Thank you!
3 3
 ·  4 Comments

Log in or sign up to leave a comment.

Stephanie Baiocchi
Hey  Kaitlyn Pintarich ! I love this :) I whipped through the book over the last two nights and here's how I'd break it down: 

If you don't have a ton of buy in for video - read the intro and Part 1 and then meet to discuss. Yes, it's only like 20 pages but it's a LOT packed into a short segment. 

If you do have at least some buy in for video - read Parts 1-4 and then stop to discuss. Key things to cover:
  • What does doing "whatever it takes" look like for your organization? (From Tyler's story)
  • Review the 4 E's 
  • Think about how you can answer questions visually (what can you show?) vs just reading a blog
  • Differences between YouTube and video for social / awareness stage content vs. thought leadership

Next read parts 5 and 6. Key things to discuss: 
  • What needs to be in your consideration and decision stage content? 
  • Which example relates mostly closely to something you can try?
  • How can you use video post-sales? Are you creating fans of your content? 

Last, read part 7 and discuss how you'll apply this to your organization and who will own video/be the in-house videographer. 

Hope that helps!
1 1 1 3
Bri Stauffer
Emma Stanton  -- Something to consider working through the team with... maybe in Q1 :)
Connor DeLaney
Just got my copy! I'm planning to flip through tonight and will bring some feedback then. Would love to get a small group together to go through it together or at the very least have a discussion here! 
Bri Stauffer
I'd love to hear this as well 😁

More posts from the IMPACT+ (All members) Community

If you've read Ron Tite's book Think Do Say I'd love to know what your big takeaways were or what really stuck with you from the book?

I'll share my thoughts in the comments...maybe in a video!

... See More
Most of us probably have the update now and I'm curious what people think.

Initial thoughts for me are:

It feels zoomed in all the time The sidebars take up more screenspace than the actual feed... See More
"Change happens slowly and then all at once" - Kevin Kelly, Futurist.

Working in a fast-paced industry (marketing & sales) with a rapidly evolving organisation (IMPACT) requires a measured... See More
4 4
 ·  1 Comment
We’re going to be hiring a videographer full-time and I want to order a Macbook Pro today for them. I was wondering what is more important to buy, memory or SSD storage?

I can get a 13” Macbook Pro... See More
2 2
 ·  4 Comments
Hi everybody!

My name is Renske and I'm a freelance copywriter and content writer from the Netherlands. I just finished TAYA for the third (or fourth, not sure) time and I'm ready to put it into... See More
3 2 5
 ·  5 Comments
Someone recommended www.epidemicsound.com to download background music for my They Ask, You Answer videos. I know I have to get the licensing right otherwise my videos can be blocked from Facebook... See More
1 1 2
 ·  4 Comments
Looking for a suggestion of which photo download service has the best pricing now for someone who needs to download less than five photos a week. Any suggestions? See More
1 1 2
 ·  3 Comments
If I wanted to write an article, "Who Are the Best Payroll Companies on Long Island? (Reviews/Ratings)," where should I start to collect reviews and ratings for my own company to establish... See More
1 1 1 3
 ·  3 Comments
Good morning all!

I'm new to TAYA, and unfortunately am constantly struggling with the Vidyard app. After recording videos, the app freezes and become unresponsive. I've removed and reinstalled the... See More
Hey All - new member to the community! Starting our journey with the TAYA team and philosophy. Held our kick-off meeting last week. Scorecard completed - we're off to a good start with work to do.... See More
6 6
 ·  7 Comments
Does anyone have experience with product recall protocol and PR?

I have information from my engineering team and I have some experience from my office furniture days. That being said, never hurts... See More
2 2
Check out this interesting post from Ad Age.

Can month-long digital sales replace the BF madness of long lines and fistfights over toys?

Ali Parmelee Jason Linde , What say you?

See More
1 1
Prioritizing is huge when we all have so much on our plates.

If you step back, what's the one thing you want to accomplish this week that will have the biggest impact on you and/or your... See More
1 1 2
 ·  10 Comments
This is a video game I designed and produced with funding from Hewlett Packard. Any one else here use gamification of any sort? https://www.youtube.com/watch?v=zV5ugTBb-G8 you can play the game... See More
1 1
 ·  2 Comments
It is not surprising to me that after a great day of training, you've already blown my mind again.

I wish I'd taken the time to visit this portal months ago. It is exactly how I SHOULD HAVE had my... See More
8 8
 ·  3 Comments
Today, we're very proud to release some pretty huge improvements here at IMPACT+. The way we think of IMPACT+ is that it's a learning community. Over the last 6 months, we're released a ton of... See More
13 2 2 17
 ·  3 Comments
Looking for others in the manufacturing/industrial B2B space that have already done this. What are your tips and tricks? If you do not have any, don't worry! We will be sharing ours as we go!... See More
5 5
 ·  3 Comments
Hey Y'all,

I'm got something truly exciting for you today, and it's all in this 5 minute video:
Assignment Selling Content - Win a $50 Gift Card!
That's right, I'm giving away two $50 gift cards... See More
5 1 6
 ·  11 Comments
Hello IM+ community!

I feel like in March and April, there was a huge push around self-education. For those who lost their jobs, it was a way of upskilling themselves to find their next job. For... See More
3 1 4

Loading

IMPACT+ (All members)

IMPACT+ (All members)

Visible
Visible Community
.
6.3k Members

About

An open community for all IMPACT+ members. Post here to introduce yourself or your company or to ask a broad question to the community. Otherwise, use the other communities for more specific topics. If you spam this group, we will kick you out. :)

Visible

Visible to Public

Anyone can find this community