Thanks, Chris. No, I don't want to get all weird on it. BUT I do find that in our industry, blogs are used just to shove product release PR rubbish and prove to not be helpful. Hence why I wanted to steer away from the word 'blog' and highlight the fact that our content is practical/valuable in not only making purchasing decisions but in actually using the products.  

Chris Wastney

Yesterday at 8:20pm

Delighted this has arrived! 

Connor DeLaney

April 22 at 06:34pm

I'm not sure I understand what you're asking for feedback on. Are you saying that you plan on competing with this software that has received funding or you're part of this software company and your strategy then is to share content that helps the potential buyer/end-user realize they need to buy your product rather than try to create their own solution?

Bala Paranj

April 15 at 05:44pm

[deleted]

[Account not found]

April 15 at 07:51am

Well I'd start with making connections to these people through your existing network first of all. It sounds like you're doing informational interviews. So you're going to have to find a reason for these people to take time out of their day to make time for you. There needs to be something in it for them. Maybe you can compile the data and produce some sort of report like "5 problems every _______ wants from ______" (where the first blank is a profession or job title and the 2nd blank is a type of software or API)As for using TAYA....I'd create some content that discusses the costs of software and the costs of choosing the wrong solution.You could write an article about the jobs and how the tool you're talking about could help them. You could look at becoming THE expert on the challenges developers have, the options they have for solving those challenges. Hope that helps or at least sparks some ideas.

Bala Paranj

April 14 at 04:27pm