The Human Element is a "must read"

Posted February 6, 2023 in
Book Readers and Book Clubs Book Readers and Book Clubs
I'm in a communication workshop designed to help us become more influential and compelling communicators.

The instructor recommended a book that I'm now recommending to you :-) 

The Human Element: Overcoming the Resistance That Awaits New Ideas is sure to become a classic. 

It explains the "four frictions" that operate against every innovative idea, product, or service, and how to overcome them.

As soon as you start reading it, you'll be nodding your head as you recognize the examples they share and you'll think "OF COURSE!" when they explain why it's so hard to persuade people to embrace a new idea, product, or process. Even when it's ultimately good for them. 

I'm a few chapters in but had to share it with you.
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Becca Manganello
Thanks for sharing this  Winnie Anderson  - I cant wait to read this! Sounds like a great book to read! 
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Winnie Anderson
Becca Manganello  it's REALLY outstanding. Lots of validation of some things we may have intuitively felt and some total headslap moments of things made clear. I'm loving it. 
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Stephanie Baiocchi
Ooh gonna add this to my list!