The Human Element is a "must read"
The instructor recommended a book that I'm now recommending to you :-)
The Human Element: Overcoming the Resistance That Awaits New Ideas is sure to become a classic.
It explains the "four frictions" that operate against every innovative idea, product, or service, and how to overcome them.
As soon as you start reading it, you'll be nodding your head as you recognize the examples they share and you'll think "OF COURSE!" when they explain why it's so hard to persuade people to embrace a new idea, product, or process. Even when it's ultimately good for them.
I'm a few chapters in but had to share it with you.
What a great story to share!!!! Excited to see your journey unfold!!! Please reach out if you need any help 🙌🏻
Connor DeLaney I have not! Thanks Winnie Anderson for bringing this to our attention. I'm ordering it now! Thanks Connor DeLaney for tagging me!
Winnie Anderson That's a thoughtful and transparent response. Thanks for sharing your experience. Lessons we can all learn from.
Everybody Writes and Content Rules both by Ann Handley
Richard Fleming sorry for the delayed response! The number we typically quote is 30 pages on your website before contacting a member of your team!