Template/tracker for site analytics?

Posted December 20, 2021 in
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Hello, all! 

I am brand-new in my position and to Impact. 

I'm looking for a template/tracker to record site analytics for easy at-a-glance referral. 

Does anyone have something like this they use? Does Impact have this? Or maybe HubSpot? 

Thank you! 
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Connor DeLaney
Hey  Mary Bernard ! What is your company's website built on? I ask because you may be able to generate reports through there and they'll always be updated! 

CC:  Mary Brown Emily Mermell , Keven Ellison , Nathan Dube , Allison Riggs , or Kevin Church you may have some additional thoughts too? 
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Mary Bernard
Thank you! Yes—that would be ideal. :) It's on Hubspot. 
Keven Ellison
Hi Mary, Ours is on Hubspot too. I use a variety of reports and tools. I use Hubspot for inbound leads, content attribution, and analytics; Google Analytics for traffic analysis; SEMrush for keword, domain, and competitive research; and then I built a dashboard in Google Sheets for KPIs. I hope that helps. 
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Mary Bernard
Thank you so much! :) 
Alyssa O'Mara
Hi Mary! Have you tried using the Reports|Analytics Tools|Traffic Analytics report? That will have your Sources. You can then click Referral to drill down into the Referral sources. This is nice because it ties back to contact creation and lifecycle stages for all of your sources.
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Connor DeLaney
Great call,  Alyssa O'Mara Mary Bernard  that'll be a great starting point, then you can build on or edit that report to be more tailored to what you need!
Mary Bernard
Thank you so much! 
Roy Hales
Hubspot is great, but is there a competitor product that isnt so costly?
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Nathan Dube
I used active campaign in my previous career. Nowhere near as robust as Hubspot, but a good platform for email marketing, deals and workflows.
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Roy Hales
thank you

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