TAYA Visual Strategy for Graphic Design/Marketing
- What value are you bringing with the visuals?
- If someone were to scroll through and only look at the images, charts, etc. you include - what would they learn?
- What do we want to stick with them?
- Are the graphics optimized for desktop and mobile? How will these graphics impact load time?
The content manager and videographer should be working directly with the graphics team to conceptualize what they need to reinforce their message. Also, the CM should write the alt text for any graphics you add to blogs.
This might be more tactical advice, but really important things to consider.
Steve Smith awesome! Let me know if it works!
Interesting question! How do we get people to ask the questions that we want them to ask?How do we pitch a solution to someone if they don't realize they have a "problem?"I'll start the conversation with where my head went first, here's a 4-minute video.
Michiel van de Watering
This is 🔥 Thanks for sharing, Kim!!
Josh Fitzpatrick and Anna Zaharewicz I bet you both could help add commentary from how we do this for IMPACT.
My biggest piece of advice for how graphic design can support They Ask, You Answer is considering these three questions:
That's my two cents, excited to see what others think!