TAYA Training for Graphic Designer?
I posted recently about expanding our in-house marketing team. As part of that, it looks like we'll have the opportunity to add a part-time graphic designer sooner rather than later -- which is great news for our content marketing efforts. My plan is to have her work on layouts and designs for premium content, as well as things like infographics for blog articles and web pages. I'm sure having better visuals will help our content to have a bigger impact on our prospects.
Because this is going to be a big part of our inbound and TAYA strategy, I'd like to make sure she has a solid foundation in both of those concepts as soon as possible. I'm going to send her some articles from IMPACT and HubSpot about inbound and TAYA, and maybe even ask her to read the book or join IMPACT+ and take some of the courses. But while it's good to understand the strategy and principles, I don't want to overwhelm her with too much info if it's not directly applicable to her role.
So I'd like to ask for your input on this. What resources would be good to get a designer up to speed on TAYA, specifically how it applies to visual design?
I'd also be interested in any resources about how I can make good use of her skills to produce better content.
More from this community
Hello Impact Plus Warriors,This is Manjunath from Bengaluru, India. Very happy and fortunate to be part of this awesome community of like-minded individuals who are masters in their own rights.I'm a freelancing social media marketer and as part of my research to help a client of mine, I landed up in this community.I believe I am welcome to this community and I can contribute to its success in any way possible from my side.I shall be asking queries related to my domain, and I hope there are like-minded, open-hearted individuals ready to help me out.
Good morning all,What's something you've done recently that surprised you in a positive way?For example, I recently began writing more frequently again. It's something I haven't done regularly and at scale for a while. I knew I have done it. I felt I could do it. But it was still a great feeling to actually throw myself into it again and feel like I was producing good work at scale.Kind of like an athlete coming back from an injury and there's those initial few moments where they're not sure how their healed injury is going to hold up.What's yours?
According to SEMRush, many of our blogs and pages CTR will increase with aggregate ratings added through schema markup.
Friends, what Chat feature do you use on your website? What do you love? What feature do you wish it had?We use Hubspot right now for the chat on our site, and I'm not thrilled. Looking for alternatives!Thanks!
Wow, Connor, way to put me on the spot right off the bat! :-) Figuring out where to get started is probably the hardest thing. But, I just read through all the scorecard suggestions, and I think I'm going to start with the touchless buying experience. I already started on this a bit after the Web Optimization Summit. It could be HUGE for us!