
TAYA for Franchises
Posted September 17, 2021
in

I just wanted to highlight an article Marcus wrote for franchises. (I may be a little late. I've been on the road preaching TAYA to our franchise owners.... oh, and hiking in the Rocky Mountains.)
The digital marketing plan to franchise your business: They Ask, You Answer
This is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks
Marcus Sheridan
for this fabulous tool. I'm slowly but surely winning the leadership over, and this may just be what I needed to get them to pull the trigger (meaning... spend some money on a content manager.)
The digital marketing plan to franchise your business: They Ask, You Answer
This is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks

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There are now 14 River Pools locations in nine states. The franchise in Salt Lake City installed 80 pools last year — in just their second year in business.
I know that number won’t mean much to people outside of the industry, so let me put it in context: For the original River Pools in Virginia, it took us 10 years to get that big.
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Every single franchise owner I've talked with has told me about the struggle they've had to get to profitability. EVERY ONE. Some taking 10-15 years to get there! We need to do better. (Can you tell I'm fired up?)