TAYA for Franchises
IMPACT+ HQ
The digital marketing plan to franchise your business: They Ask, You Answer
This is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks
Marcus Sheridan
for this fabulous tool. I'm slowly but surely winning the leadership over, and this may just be what I needed to get them to pull the trigger (meaning... spend some money on a content manager.)
Log in to leave a comment or
Sign up for freeMore from this community
-
What's your 'blog title'...?Post
Thanks, Chris. No, I don't want to get all weird on it. BUT I do find that in our industry, blogs are used just to shove product release PR rubbish and prove to not be helpful. Hence why I wanted to steer away from the word 'blog' and highlight the fact that our content is practical/valuable in not only making purchasing decisions but in actually using the products.
Chris Wastney
-
The IMPACT+ Mobile App is here!Post
Delighted this has arrived!
Connor DeLaney
-
20 tips for optimizing your business blog for conversions...Link
Connor DeLaney
-
Content for Software ProductPost
I'm not sure I understand what you're asking for feedback on. Are you saying that you plan on competing with this software that has received funding or you're part of this software company and your strategy then is to share content that helps the potential buyer/end-user realize they need to buy your product rather than try to create their own solution?
Bala Paranj
-
[deleted]Post
[deleted]
[Account not found]
-
Need Your AdvicePost
Well I'd start with making connections to these people through your existing network first of all. It sounds like you're doing informational interviews. So you're going to have to find a reason for these people to take time out of their day to make time for you. There needs to be something in it for them. Maybe you can compile the data and produce some sort of report like "5 problems every _______ wants from ______" (where the first blank is a profession or job title and the 2nd blank is a type of software or API)As for using TAYA....I'd create some content that discusses the costs of software and the costs of choosing the wrong solution.You could write an article about the jobs and how the tool you're talking about could help them. You could look at becoming THE expert on the challenges developers have, the options they have for solving those challenges. Hope that helps or at least sparks some ideas.
Bala Paranj
-------------------------
There are now 14 River Pools locations in nine states. The franchise in Salt Lake City installed 80 pools last year — in just their second year in business.
I know that number won’t mean much to people outside of the industry, so let me put it in context: For the original River Pools in Virginia, it took us 10 years to get that big.
-------------------------
Every single franchise owner I've talked with has told me about the struggle they've had to get to profitability. EVERY ONE. Some taking 10-15 years to get there! We need to do better. (Can you tell I'm fired up?)