We've got a team putting together what I (think) is great content for our organization, but I'd welcome some feedback? This is our first serious (we did some soft funny videos first) video we created. We've actually created a pretty full pipeline (I think there are 15-20 video projects underway), but I'd love some non-geek (we're in the IT services world) feedback if possible:https://youtu.be/2B8FihhT6gMThanks!

Bob Coppedge

April 30 at 06:19pm

Following our Content Managers Mastermind discussion this month, we are looking to gather some examples of comparison articles that may or may not have stirred the pot a bit in your industry.There are two different examples of articles I'd be looking for:  Company vs company Product vs product Toss some links in the thread so we can build a list of comparison articles to reference and 'compare' how we approach comparison articles! 

Connor DeLaney

February 25 at 01:31pm

I'm curious about everyone's thoughts on this Reddit thread: Tell me why I'm wrong: Organic social media is a waste of time (B2B)Our team (we are in the commercial real estate industry) has been doing a lot of restrategizing for 2022 and we keep getting hung up on our organic social media strategy.I've spent a lot of time analyzing our audiences, engagement, etc. on each platform and have (kind of) come to the conclusion that our social media is planning is a bit of a money pit. We spend time creating and scheduling content, but none of our social campaigns have lead to any meaningful revenue or contacts that I can track.We are planning on trying to launch a social selling strategy with a handful of our employees and seeing where that goes, rather than focusing on or company accountsBut where does that leave our company accounts? We have switched gears and instead of posting every blog we every publish with a boring caption + link + boring photo, we are posting company milestones, news, etc. We are focusing on LinkedIn and plan to post less on all other platforms (or possibly not at all). We like our Instagram and the content we post there showing that "No one knows Austin better" (our motto). But it is not moving the needle on revenue at all and our followers are mostly employees, small businesses, friends, etc. despite our engaging with other companies. My thought is to switch this to a channel to highlight our employees and what we do. It feels near impossible to reach the decision-makers we need to reach on Instagram right now organically (likewise on Facebook and Twitter).All that to ask, what are your thoughts/experience with B2B organic social media and its effectiveness?

Lex Russell

January 28 at 07:31pm

Lex Russell  What server/hosting space do you use?  Some semi-managed services like WP Engine provide a 'smart plugin manager' that does this for you automatically.  If you're hosting on your own VPN, then just make sure you have a good backup before updating the plugins.  It's usually better for you to manage that process because plugins are the #1 reason WP site go down.  Another 'must-have' is Wordfence pro.  For $99 a year, it's the best piece of mind you can buy for the site.  It prevents the most common hacking attempts like cross-site scripting, and scans your WP hosting space for viruses and WP core file changes.  Both of those problems typically come from outdated plugins.  I hope this helps!

Lex Russell

January 5 at 05:48pm