
SEO wants longer content, your sales team wants shorter content — How can you please both?
Posted August 26, 2021
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Revenue and Features Editor at IMPACT
For content managers, how do you balance the thoroughness that Google likes to see with the scanability and brevity your sales team might want for assignment selling pieces? Can the same piece serve both ends?
I have my ideas, but I'd be interested in hearing yours!
Liz Murphy
,
Ramona Sukhraj
,
Nathan Dube
,
Bri Stauffer
,
Mark Wilson
,
Katie Martens
,
Betsy Francoeur
,
Jeremy Sutton
,
Paul D. Grant
I have my ideas, but I'd be interested in hearing yours!








10 Comments
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Something you/they may want to watch is Liz's free course on "The revenue team approach to sales enablement content." Her course goes through some important points like:
If you haven't already, give this one a listen since there may be some nuggets in it to talk through with your team!
https://app.impactplus.com/courses/the-revenue-team-approach-to-sales-enablement-content/course-overview-38/582