SEO wants longer content, your sales team wants shorter content — How can you please both?

Posted August 26, 2021 in
Content Content

John Becker

Revenue and Features Editor at IMPACT

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For content managers, how do you balance the thoroughness that Google likes to see with the scanability and brevity your sales team might want for assignment selling pieces? Can the same piece serve both ends?

I have my ideas, but I'd be interested in hearing yours!
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Nick Bennett
At the end of the day, you win when you focus on solving for the reader. If you solve for them, you solve for Google.

Google says "thorough content is better" but really they are saying "just answer the question!" A 2000 word article that doesn't answer the question is still a bad article.
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