Self Selection Question

Posted August 28, 2021 in
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We are a piano lesson studio. And we have a quiz on our site as the main call to action. They take this quiz to see if they are ready for lessons. We email them their results and show them their results on the next screen.

With this email we nurture them and send them email spread out over the next month. 

On the thank you page we offer them a free intro lesson. 

My question is should I have this quiz be gated at the end and allow them to go through to the thank you page without  providing their email. 

Or is is smart to ask for their email so we can follow up?



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Nick Bennett
I am suggesting that when your tool calculates the results and it deems someone "not ready" for lessons, to present an alternative offer that gets them ready. Not placing it next to the free lesson as a competing offer.

It sounds like you are offering everyone a free lesson no matter the outcome?

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