Seas the day with ANCHOR text
Content Marketing Trainer for TAYA Clients
1. Let's define what anchor text is: the hyperlinked text in a sentence.
2. Does it matter?
Yes! For people and search engines.
a) People - it's a poor user experience when you say 'click here.'
b) Search engines - Google wants to see context around what is being linked to, and if there's only generic text linked, you may get penalized.
A bad use of anchor text is when we don't give any context to what is being linked to.
For example, linking “Click here” “here” doesn't give any info about where you're linking to.
ex. "Register for an introductory appointment using the form below, or click here to connect with our team for more information."
A good example is when you link text giving context to where you're linking.
For example, linking “connect with our team” tells the reader "If I click on this link it's going to be a web page with information on how to connect with our team, like a contact us page"
ex. "Register for an introductory appointment using the form below, or connect with our team for more information."
You may need to rearrange the syntax (structure) of the sentence to get it to read correctly, but your readers and the search engines will reward you for it!
TLDR: Make sure the linked text gives context to what you're linking to!
Hey Friends,I'm wondering if anyone is using Vidyard with their Apple email? Vidyard tells me their is no plug in for Mac so I'm looking for alternative solutions.Thanks
Hey TAYA people,As I am newby here, let me introduce me:I am running two businesses1. online course and coaching services to assist marketing leaders on their trajectory towards an accountable way of working as to prove and present marketing's added value to the company's bottom line2. off line mentoring services for SME (500 K - 20 M) business owners to cooperate with them and their teams while decreasing profit leakages as to become a happier, healthier entrepreneur making more money, yet guarding an awesome work life balanceThe amount of relevant content is great, but can be improved of course. For the accountability business: Marketing Leaders are not always aware of the necessity of accountability in marketing, especially when their board does not show much interest. For the SME services, the business owner is not aware of profit leakage and or is hoping that tomorrow everything will be fine and profitable, or may be the day after tomorrow...So my question is: If your target audiences are not 'asking' how would you be able to deploy the 'They Ask You Answer' principles?Best regards,Michiel
Michiel van de Watering
This is 🔥 Thanks for sharing, Kim!!