Seas the day with ANCHOR text

Posted October 21, 2022 in

IMPACT+ HQ

Anj Bourgeois

Content Marketing Trainer for TAYA Clients

3 followers

Seas the day with ANCHOR text

Posted October 21, 2022 in

IMPACT+ HQ

Anj Bourgeois

Content Marketing Trainer for TAYA Clients

3 followers

Make sure to "Seas the day" with your anchor text. Here's how:

1. Let's define what anchor text is: the hyperlinked text in a sentence.

2. Does it matter?
Yes! For people and search engines.
a) People - it's a poor user experience when you say 'click here.'
b) Search engines - Google wants to see context around what is being linked to, and if there's only generic text linked, you may get penalized.

3. What's a bad example?
A bad use of anchor text is when we don't give any context to what is being linked to.
For example, linking “Click here” “here” doesn't give any info about where you're linking to.

ex. "Register for an introductory appointment using the form below, or click here to connect with our team for more information."

4. What's a good example?
A good example is when you link text giving context to where you're linking.
For example, linking “connect with our team” tells the reader "If I click on this link it's going to be a web page with information on how to connect with our team, like a contact us page"

ex. "Register for an introductory appointment using the form below, or connect with our team for more information."

5. How do you change your anchor text from bad to good?
You may need to rearrange the syntax (structure) of the sentence to get it to read correctly, but your readers and the search engines will reward you for it!

TLDR: Make sure the linked text gives context to what you're linking to!