Promoting B2B Brand through Social Media

Posted May 17, 2021 in
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Caitlin Creel

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I have recently started working for a business that is not necessarily naturally "engaging", but the company- which belongs to the freight-hauling industry- actually produces some awesome sustainability initiatives and has a very strong internal brand. As I am putting together a social strategy for them, are there any businesses that you could share as inspiration for examples of solid brand promo through digital channels? 
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Himanil Gole
Hey  Caitlin Creel , I just signed up on Impactplus and was just going through some posts. The first post was this and even I am looking for such inspiration. I've seen a few examples of strong B2B brands, like Zendesk, Intercom, Buffer etc
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Caitlin Creel
fantastic, I really appreciate your examples!
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Connor DeLaney
Caitlin Creel great question! This article by Ramona Sukhraj does a pretty solid job of highlighting B2B companies crushing it with content marketing, including social! 

9 B2B companies absolutely crushing it with content marketing

Also, perhaps as a general starting point, with those sustainability initiatives you mentioned, have you explored the use of video? Being able to craft a story around those initiatives could be a really powerful piece of content. That plus statistics could be extremely valuable! 
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Caitlin Creel
awesome, thank you so much!!
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Connor DeLaney
You bet! I'll try and think of some others as well.  Stephanie Baiocchi or Nicole Cimo-Holmon any others come to mind for you?
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Stephanie Baiocchi
Caitlin Creel here are some of my go-to examples:

Novartis (Swedish pharma company): https://www.instagram.com/novartis/?

FBi Buildings: https://www.facebook.com/postframebuilder/posts/4090871740967800  (and customer service through comments) www.facebook.com

Hiscox Insurance: www.facebook.com 
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Stephanie Baiocchi
Caitlin Creel I also just saw this article from  John Becker come up with "green" content marketing. Sounds like it'd align well with sustainability initiatives! https://www.impactplus.com/blog/green-sector-content-marketing-strategy-guide
Connor DeLaney
Caitlin Creel our friend Nathan Dube shared this article with us today as well that could be a fun read and starting point! As Nate put it, an oldie but a goodie:

Taking a crack at social media

Some additional context: 
"When I took the job as the social media manager for this company back in 2009, they gave me a budget of $0 and 12 months to prove social media could be valuable to the brand. In addition to international brand awareness, as I was also a member of the sales team, I was able to leverage the attention garnered by the contest to close a couple new contract customers and retail accounts as well."
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