Promoting B2B Brand through Social Media
Posted May 17, 2021
in

I have recently started working for a business that is not necessarily naturally "engaging", but the company- which belongs to the freight-hauling industry- actually produces some awesome sustainability initiatives and has a very strong internal brand. As I am putting together a social strategy for them, are there any businesses that you could share as inspiration for examples of solid brand promo through digital channels?
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Also, perhaps as a general starting point, with those sustainability initiatives you mentioned, have you explored the use of video? Being able to craft a story around those initiatives could be a really powerful piece of content. That plus statistics could be extremely valuable!
Novartis (Swedish pharma company): https://www.instagram.com/novartis/?
FBi Buildings: https://www.facebook.com/postframebuilder/posts/4090871740967800 (and customer service through comments) www.facebook.com
Hiscox Insurance: www.facebook.com
Taking a crack at social media
Some additional context:
"When I took the job as the social media manager for this company back in 2009, they gave me a budget of $0 and 12 months to prove social media could be valuable to the brand. In addition to international brand awareness, as I was also a member of the sales team, I was able to leverage the attention garnered by the contest to close a couple new contract customers and retail accounts as well."