Price Estimator & Next Steps Recommendation
I've just started a business that I'm not sure how to create a price estimator for. To give a price range, I first need to do research and then walk the property to assess all the possible issues. I've been thinking as an alternative, I could offer a recommendation tool that helps people determine if they should even be talking to me or if they would benefit more from looking at other methods of selling their property. Any feedback on both a price range tool or recommendation tool are would be very helpful. I appreciate the help!
- Do you have the ability to provide a price range right now?
- Do you know the factors that go into pricing for the projects you are taking on?
- Do you have a pricing page on your website or a price focused article?
Looking at your website quickly, I didn't see a pricing page yet, it might be really helpful to start there then build up to a tool that automates this process and can take in data from the user then give an output. By answering the questions above, you can start to build the infrastructure of that tool ahead of time before we start talking dev and other pieces!
If you haven't already, I'd also suggest checking out this course Self-Selection and the Touchless Buying Experience.
Video for you, Tina 😊Resources Mentioned (Written Content): Blog About Tool IM+ Course: Blog Optimization for SEO Resources Mentioned (Video Content): IM+ Course: The Selling 7 Film School for Marketers > The Video 6 IM+ Course: Vidyard 101 IM+ Course: How to Set Up & Optimize Your YouTube Channel
Thank you all for your comments and suggestions. I have tried to implement them as I understood them. I have attached a link to the revised version. Any additional feedback or critiques would be greatly appreciated. What is my Interest Rate.edited.docx
That is so amazing! Let us know how it goes. Looking forward to hear about it!!
Hey Evelyn Gascoyne! I will make some assumptions here - tell me if I'm off base with any of them. When you say content lead time, you're referring to how long it takes an article to be written (from ideation to hitting the publish button).2. When you say backlog, you're referring to a bank of publish-ready articles that are scheduled to be published in the future (from here on out I'll refer to this as a 'publishable article backlog')With those assumptions ^ in mind, here are some thoughts.First, make sure your article content calendar is planned out for at least 90 days in the future. That visibility into what you're working on is critical to building a backlog and helping you plan for articles. I'd recommend having a 2-3 week, or 6-9 articles, publishable article backlog. This shouldn't be viewed as a saving account to dip into when content gets low. Instead, follow the FIFO method so the first article to go into the backlog will get scheduled to be published first. As a second article goes into the backlog, it will have the place of the next scheduled article.Every week you should have time allocated to 3 tasks (for 3 articles). Follow the rule of 3-3-3 every week Publish 3 articles from the backlog Edit and finish 3 articles and add them to your backlog Start researching and drafting 3 new articles In general, you should follow this process to create an article. As a writer, you'll be playing an active role in the research and planning phase, the SME interview phase, the first draft phase, the revisions phase, and the publishing phase. Others in your organization will play an active role in the review and final approval stages. Following this process means it'll take around 8-10 business days to go from ideation to publishing an article. That doesn't mean it'll wholly consume 8 hours per day for 8-10 business days, but the big picture that's how many days you can expect the process to take. Below is an idea of how long each part of the content creation process should take by the number of hours. Researching & Planning - 2 hours SME Interviews - 2 hours Initial Draft - 2-4 hours Internal Review - 1 hour IMPACT Review (if working with IMPACT) - 1 hour Revisions - 1 hour Final Approval - 1 hour Publishing - 1 hour Now, if you're trying to implement this and you can't break through you have a couple of options to build a backlog.Pause for 2-3 weeks on publishing to build your backlog.2. Scale back on publishing. Take 1-2 (of your 3 published articles per week) to put in your backlog.3. Use others in your organization to write content while you're focused on 3 articles per week and use the surplus to build a backlog.
Sounds like a plan Dave Wieser ! Looking forward to hearing back :) Also, want to tag in Renee Hernandez who helped build some pretty awesome stuff with our quiz functionality in IMPACT+.