Niche Market - keyword research
I downloaded the "how to do keyword research" playbook and I can't seem to hone in on keywords that have really high search volume besides:
- how much is a helicopter
- helicopter parts
- and a few airframe specific searches
And those are in relation to completions, which we also do.
How do you go about finding your keywords when it seems no one is doing much searching? I am hoping to use data like this to get my team on board with more content, but I'm a little disheartened. Most of the search volume for phrases like "aircraft operations," "children's hospital helicopter," or "helicopter maintenance" are around 140 - 210 volume.
You are likely not alone.THIS is the single most uncomfortable Big Five conversation that I have with my clients. Even after we talk about all the ways we can talk about cost and price without assigning specific dollars and cents...it evokes a feeling of mild terror.Once you hit "publish"...there's a collective holding of breath to see if anyone actually loses their minds.They don't.They're actually relieved. It's...out there.FINALLY, someone is answering the question that is a normal part of the consideration process for every single consumable good or service on the planet. "What does X cost?"If I search that and, at the very least, uncover a broad range of an expected spend WITH some guardrails detailing how that price can go up and how it can go down....I will be delighted that someone was actually paying attention.Answering the questions that are always...always asked by someone who wants to BUY.
Becca Manganello I've seen you do it! haha one take or die over here I don't have time for re-dos ;) HOWEVER there's always room for second (or third) takes on more scripted videos! In my 1:1 videos I go with v1 though.
Becca Manganello Thanks Becca!
Glad to see you here Michiel van de Watering , let's address it in our call tomorrow.I agree with Will Schultz , you do want to use questions around trigger events to create a more significant need > this will be easier than creating a need from ground zero.On top of that, you can pro-actively address those questions in your LinkedIn feed, just like Will does here: https://www.linkedin.com/posts/williamdschultz_saleseffectiveness-websiteoptimization-activity-7046079626846109697-Oezt
Michiel van de Watering
I'm also very fond of asking questions in Google and seeing what else it serves up in the "People Also Ask" section.