Niche Market - keyword research
IMPACT+ HQ
I downloaded the "how to do keyword research" playbook and I can't seem to hone in on keywords that have really high search volume besides:
- how much is a helicopter
- helicopter parts
- and a few airframe specific searches
And those are in relation to completions, which we also do.
How do you go about finding your keywords when it seems no one is doing much searching? I am hoping to use data like this to get my team on board with more content, but I'm a little disheartened. Most of the search volume for phrases like "aircraft operations," "children's hospital helicopter," or "helicopter maintenance" are around 140 - 210 volume.
Log in to leave a comment or
Sign Up for FreeRead next
-
EP2. Communication Techniques to Keep Your Client On TrackVideo
%206.jpg)
Chris Marr
-
Content Updates for Whole-Company AlignmentPost
This is 🔥 Thanks for sharing, Kim!!
Kim Kovelle
-
EP1. Ask this two-word question for better sales callsVideo
Chris Marr
-
Video PlanPost
Dani Escudero that's awesome, thank you so much for that idea. We are using Microsoft Planner at the moment integrated with MS Teams, but both I and the team are feeling a bit frustrated with the lack of flexibility. We face the same challenges with written and video content, also social media.We definitely need to include this in the Revenue meeting review!I would love to see some examples of how you've set it up.
Daryl Michel
-
Quotes that inspire you?Post
Tom DiScipio Ohhhh - I like that 2nd one a lot!
Stephanie Baiocchi
-
Collaborative Coaching Squads...Post
Hey there, Nate - Great question. Thanks for the tag, Dia Vavruska !Nate, as a solo shop here, this is something that is def on my radar. But, I have not been able to figure a way that would truly make it work for all. I imagine I will need/want to hire someone over the next year or so, what would the interim be? How would a few band together to create a shared resource, and also aligns with how we, as separate businesses, do business? I like your enthusiastic post below, replying to Dia. My brain goes to gig economy too. But, again, gig workers march to their own drum. I am really hoping I can figure out a way, curriculum, that really allows me to focus on "coaching" and the IM+ content acts as the trainer, with slight oversight from me as a coach. I am looking forward to hearing more from Impact on how they are doing working with the SMB coach only model.Another thing I have been thinking about is group coaching/training with multiple clients at a time. So, 1:1 coaching as planned, but training happens X times a month, clients show up to that, get questions answered in a group setting, people also learn through osmosis and peer validation. In this scenario, a well trained trainer could possibly be the trainer for multiple coaches at once. Would also need to have each coach be aligned on how said trainer would present themselves as a representative of all of us.That said, and in the spirit of your enthusiastic post below, I could see this is a possible job placement kind of service eventually too. Kind of like re-thinking recruiting for companies needing content, video, HubSpot employees that follow along with TAYA. Disrupt that whole model. As I type that, I see that needs more fleshing out. Just trying to solve for the problem we see coming up, especially if we want to me helping more mid-market companies, from the how do WE do it, to the how can we help the client fill the roles as well.Anyway... LMK if you would like to chat one of these days and discuss further. I know this is something Hannah Eisenberg is looking to possibly solve for as well.
.png)
Nate
I'm also very fond of asking questions in Google and seeing what else it serves up in the "People Also Ask" section.