NFL signs 11-year, $100 billion deal with a shift towards digital and streaming platforms over traditional TV

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

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Link to a full article from The Wall Street Journal
The NFL just signed a deal valued at over $100 billion with new players including Amazon exclusive Thursday Night Football starting in 2023 and an increased focus on streaming platforms for viewership. 

After a 7% decrease in viewership during the 2020-2021 season, it seems they are taking a more radical approach to increase viewership with younger audiences.

I'm curious how other sports will follow as they become more exclusive and streaming-focused. Stay tuned! 
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