[NEWS] Majority of chains call local-digital marketing an ‘untapped opportunity’

Posted August 14, 2020 in
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John Becker

Revenue and Features Editor at IMPACT

Here's an interesting take from Marketing Land's Greg Sterling about how national brands struggle to advertise to local markets:

"The majority (61%) of [survey] respondents (154 multi-location brands) admit that local digital marketing remains for them “a largely untapped opportunity.” And 77% complain that executing a local-digital marketing strategy across all their stores is very challenging."

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