New IMPACT+ Courses and Lessons | March 2021

Posted April 1, 2021 in
IMPACT+ (All members) IMPACT+ (All members)

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

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We brought A LOT of new content to IMPACT+ in March! Here's the recap of everything that's new from the IMPACT+ team. Don't forget you can save courses and lessons for later using our Save functionality!

Creating Pillar Content Your Buyers And Search Engines Will Love


Instructor: Liz Moorehead, IMPACT Editor in Chief

Course details: The way search engines map our content today is simply very different. That's why the way we architect our content strategies must shift toward a topic cluster and pillar page model, an approach that has proven measurable results. By the end of this course:
  1. Your website will be much more organized, with a clear structure
  2. You'll be able to spot content priorities, opportunities, and gaps with ease
  3. Search engines like Google will be able to map your content more efficiently
  4. As a result, your search rankings go up due to better visibility
Course length: 57 minutes
Membership access: Pro
 

Making the Most of a Virtual Event Sponsorship


Instructor: Connor DeLaney, IMPACT+ Community Manager (That's me!)

Course details: Learn why virtual event sponsorship are worth investing in, the types of virtual event sponsorships that are available, how to work effectively with event producers, and how to wow attendees and turn them into leads for your business.

Course length: 17 minutes
Membership access: Free
 

Assignment Prospecting


Instructor: Chris Duprey, IMPACT's Chief Learning Officer

Course details: In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.

Course length: 27 minutes
Membership access: Free

The HubSpotter's Guide to HubSpot Campaigns and Campaign Analytics


Instructor: Carina Duffy, IMPACT's Director of HubSpot Training 

Lesson details: Learn how HubSpot Campaigns function, and what you can do with the HubSpot Campaigns Analytics tools.

Lesson length: 16 minutes
Membership access: Free

How to do HubSpot lead nurturing (that isn't terrible)


Instructor: Carina Duffy, IMPACT's Director of HubSpot Training 

Lesson details: Learn why most email nurturing campaigns are so stinking bad, how to avoid those things and do email nurturing for your company the right way. We'll also dive into some tips and tricks for doing your nurturing with HubSpot's automation tools. 

Lesson length: 25 minutes
Membership access: Free

Content and cookies: Easy ROI reporting in HubSpot without revenue attribution


Instructor: Carina Duffy, IMPACT's Director of HubSpot Training 

Lesson details: In this lesson, you'll learn how to prove your content makes money, how to report on your content ROI, and how to create custom ROI reports in HubSpot.

Lesson length: 22 minutes
Membership access: Free

How to use HubSpot Sales Hub to make assignment selling a breeze


Instructor: Carina Duffy, IMPACT's Director of HubSpot Training 

Lesson details: Learn how to use HubSpot templates and snippets for assignment selling, as well as documents and analytics. 

Lesson length: 24 minutes
Membership access: Free

How to track digital sales and marketing mastery metrics with a HubSpot dashboard


Instructor: Carina Duffy, IMPACT's Director of HubSpot Training 

Lesson details:
Learn how to build a powerful HubSpot reporting dashboard that gives you a full, real-time picture of your progress towards digital sales and marketing mastery.

Lesson length: 15 minutes
Membership access: Free
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John Becker
Connor DeLaney
Aww shucks 
Connor DeLaney
Huge shoutouts to Carina Duffy , Chris Duprey , and Liz Moorehead for pumping out AMAZING content this month. Y'all are awesome!

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