New IMPACT+ Content | June 2021
New Lesson - Blog article publication checklist
Length: 40 Minutes
This lesson will break down three critical areas for you to review before hitting publish:
- You’ll learn how to review the copy of your article for SEO and user experience
- You’ll learn how to inspect your multimedia for best practices
- You’ll learn what technical SEO elements you’ll want to analyze
Updated Lesson - How to create landing page videos that convert
Length: 12 Minutes
In this lesson, you'll learn:
- What a landing page video is and why you need one
- How to write a landing page video script that drives action
- Examples of real-world landing page videos to inspire you
More from this community
I just wanted to highlight an article Marcus wrote for franchises. (I may be a little late. I've been on the road preaching TAYA to our franchise owners.... oh, and hiking in the Rocky Mountains.) The digital marketing plan to franchise your business: They Ask, You AnswerThis is a great introduction to TAYA for franchises, and I'm excited to share it with the team here. Thanks Marcus Sheridan for this fabulous tool. I'm slowly but surely winning the leadership over, and this may just be what I needed to get them to pull the trigger (meaning... spend some money on a content manager.)
They Ask You Answer Marcus made joke at a conference I had read the book 37 times thats probably not far off. I have purchased this book more than 5 different times. Its normally because I give a new small business owner my copy.I will always keep a copy with me. The version in my bag right now is actually signed by Marcus on the day we published our 1000th flood education video in 1000 days.Lets get to the hidden message of how this book can impact our team and employees.One major reason someone leaves a job is they don't feel appreciated or that someone is not listening to us. This is one area we try to focus the They Ask You Answer strategy.Just this morning i updated a form our team uses each day after reading the same email from the 10th different person.They said I don't see the carrier on the proposal. Traditionally i don't like to list this. However i decided to list it so my team could stop responding to all these emails.I am currently building out playbooks that answer the questions we get everyday from our team members. This gives our team a resource to go to on every question. This gives our team some additional support that we are listening to them.Marcus says obsess over your customers questions but I also say obsess over your teams questions.
I read They Ask, You Answer probably once per year. Pretty often, I come back to the foundations of doing it, like The Big 5 or Selling 7. However, as I'm listening to it now, there are three points that keep ringing true that hadn't stuck with me while reading it before: "So you don't make any mistakes" - I've seen and heard Marcus speak almost as many times as anyone and yet this phrase has never quite clicked until now. Whether it be a buyer reading content ahead of time so they don't make any mistakes in their buying decision (buyer's remorse), recording a sales call to ensure no details are lost in the virtual ether (building trust), or sharing what your buying and selling process looks like (think of the CarMax example), it all comes back to ensuring the best decision is made by the buyer, without hesitation. "We are an education and media company first" - While convenient timing may have something to do with this, along with a couple of fascinating conversations with They Ask, You Answer superstars like Chris Greene , it is amazing what happens when organizations focus primarily on being an education company that happens to sell in or work in a given industry. "Be willing to do what almost no one else is willing to do" - The scale of this statement is easy to say, but significantly harder to do. To win with They Ask, You Answer, you have to be willing to do what is commonly seen as taboo. Working on the coaching and training side of it, it's not always easy for me to see just how hard it is to take that leap. I know there are so many more nuggets that I haven't included here, so I want to see what other points from They Ask, You Answer. What comes to mind for you?
We are a piano lesson studio. And we have a quiz on our site as the main call to action. They take this quiz to see if they are ready for lessons. We email them their results and show them their results on the next screen.With this email we nurture them and send them email spread out over the next month. On the thank you page we offer them a free intro lesson. My question is should I have this quiz be gated at the end and allow them to go through to the thank you page without providing their email. Or is is smart to ask for their email so we can follow up?