New courses and lessons in IMPACT+ | August 2021
Vidyard 101: Tool basics, tips, and tricks
In this course, you will learn:
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- How to empower your sales team with the sales enablement videos they need with Vidyard
- The power you have in using Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to support your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT+ team!
How to Optimize a Blog Post for SEO
By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
Essential business blog topics beyond The Big 5
In this lesson, taught by Senior Trainer (and Lord of the Rings superfan) Kevin Phillips, you’ll:
- Review The Big 5 you learned fromThey Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
Let us know what you think of the new content and enjoy!
More from this community
Just posted this on LinkedIn..."We're talking about practice. Not a game, not the game. We're talking about practice with your team, with your teammates. The only place that we get to play together, we got control over." Ted Lasso (my fictional character mentor)The funny thing is, I have this conversation with sales teams all the time...Practice is role-playing for sales (and coaches).Yet folks don't want to do it...My dear friend (and real-life mentor), Marcus Sheridan, said it this way:"I know role-plays get a bad rap. I know people roll their eyes when they think they have to pretend their colleague is their client, but they shouldn’t. Think of your sales calls like a vocal or instrumental performance. The more you practice before the big show, the more natural it will feel. That’s where role-plays come in."The best musicians practice a ton...The best athletes - same thing...Are you ready to be the best sales professional?
Dang... So many great lessons in here. "If something is valuable in your sales process, it's valuable on your website in the marketing process." - Will Schultz
I had a conversation today with a TAYA client that went like this:Sales Leader: I want to concentrate on doing outbound prospecting.Me: What will make you more money quickly, improving outbound skills or selling to current customers?Sales Leader: Hmmm. (grin) Probably working with current customers.Me: Why is that true?Sales Leader: We have already earned their trust and we know a lot more about them as a company.Me: So should we work on outbound training the next few weeks?Sales Leader: Nope. You said it, let's go after the revenue!It's easy to get caught up in your own priorities and deadlines. They become very important because YOU make them important. Unless you have someone asking the hard questions though, it's easy to go off path.Step away. Ask for feedback. Get back to work. Happy Friday!
Hi there IMPACT+ Fam! My company is going to be running a social media photo contest in which people may submit one photograph of anything related to their company's packaging (packaged products, their packaging line, the packaging materials they use, their packaging team, etc.) on social media for a chance to win $500 off an order of $1,500 or more from our company.The rules and regulations for the contest are as follows:1. Limit one photo submission per person. Additional photos from a person who has already submitted one photo will not be counted as submissions to the contest. 2. People submitting photos to the contest must share packaging related photos from their business which must be company or business that produces physical products that have packaging. 3. Contestants must be 18 years of age or older. 4. Absolutley no sexual or violent content may be submitted. 5. Contest is limited to American businesses that produce physically packaged products (IE: products that are packaged in boxes, shrink film, stretch film, bottles, etc.) 6. All photos submitted will become the property of Industrial Packaging and may be used for any future promotional or marketing campaigns as seen fit by Industrial Packaging. 7. The contest runs from 12 AM October 1rst, 2022, until 12 AM December 31rst 2022. 8. Uploaded photos must have the hashtag #IPSMPC22 in the social post they create to upload the photo.The contest will be on Linkedin, Twitter, Facebook, and Instagram.Social media contests are what launched my marketing career, and I have a lot of experience with running such things, but it has been quite a while since I have done one, and I wanted to see if anyone here had some best practices that they would suggest.I have recently reviewed Stephanie Baiocchi guidelines for social media contests, specifically legality, and I believe we are all good on that front.With that being said, if you have any recent success stories from a similar project or ideas worth implementing, I would love to hear them!Thank you in advance for your time and consideration!