New courses and lessons in IMPACT+ | August 2021
Vidyard 101: Tool basics, tips, and tricks
In this course, you will learn:
- How to use Vidyard to supercharge your most important sales and marketing videos (The Selling 7)
- How to empower your sales team with the sales enablement videos they need with Vidyard
- The power you have in using Vidyard for your educational content videos
- How to optimize the execution of your content strategy, start to finish, with Vidyard
- The benefits from using Vidyard with HubSpot to support your marketing and sales efforts with video.
- Other best practices, client stories, and words for the Vidyard and IMPACT+ team!
How to Optimize a Blog Post for SEO
By the end of this course, you will have a step-by-step guide to fully understanding and executing what it takes for written content to be found by the right audience, including:
- Knowing the right keywords to target
- Structuring and writing copy to make both humans and robots (search engines) happy
- Creating URLs, tags, and other mildly technical stuff content folks never thought they’d have to touch
- Using SEO to beat the competition
Essential business blog topics beyond The Big 5
In this lesson, taught by Senior Trainer (and Lord of the Rings superfan) Kevin Phillips, you’ll:
- Review The Big 5 you learned fromThey Ask, You Answer and gain greater insights into the types of questions all buyers ask
- Taking a closer look at the buyer’s journey
- Help leadership feel at ease knowing that you, the content manager, will be able to provide content long-term
Let us know what you think of the new content and enjoy!
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Hi Chris Greene - do you mean like on the Learning Center cards that lead to the Learning Center resources?
Good day all,With Q3 rapidly winding to a close, what was your biggest takeaway or win from the past 3 months?Or, if there's still one more mountain you are aiming to climb before September closes, feel free to share that goal as well.For me the biggest takeaway was that my investment in learning and the drive towards continual education paid figurative dividends in a big way. It also proved and cemented for that it's so worthwhile and rewarding.What's yours?
I was thinking about the idea of using the They Ask, You Answer methodology to create a stronger and more efficient hiring/onboarding process and the impact it could have. Here's how I see it playing out:The potential new hire is framed as the SME. During the hiring process, we're regularly asking and answering questions between us and them, similar to a content manager interviewing an SME about a specific topic. You go in with knowledge and insight into what you are looking to hire for, and they bring a skillset or approach to fill that. This back and forth allows us to better gauge if someone is a good fit to work for our company at all, let alone the role they'd be in. So, how can we speed this process up? Craft your job descriptions to include commonly asked questions or specific ones you've heard or even been asked in the past. This could include an FAQs section or even full-length content. Create an article/video/webpage about the expectations of working at your company to support answering those commonly asked questions about working for your company or about the role you are in. This could include linking out to other articles or courses from IMPACT+ and other sources to help explain the role further too. Once they get hired, you have the opportunity to do the same thing again, but from the other side of the table. Now that they're on your team, do regular check-ins with that new team member to learn what you got right in the hiring process, what they would've liked to have known more about before taking the job, etc. to help you craft a stronger and more efficient hiring process. At the same time, as they're onboarding and get started, create content or resources to showcase how they should get started, what they should expect, and again, what common questions or issues new hires run into and how to solve them.This allows that new hire to educate themselves (vs you handholding them) plus they can ask new questions that you can then begin answering as well! I'd love to hear how others may be using They Ask, You Answer in their hiring or onboarding process. I can't help but feel like this only scratches the surface but it's making me look at how others orchestrate hiring and how much wasted time is there answering some of the same questions over and over from every candidate!
We are looking to hire a company to help us develop our Standard Operating Procedures and Training Manuals. We'd love to have someone who has a good grasp on how to develop these procedures (being able to ask the right questions) and can help create written content, as well as video. We don't want this to just be busy-work but have a final product that can be used by both our existing franchises and new franchises, whenever they have a question about anything related to the operation of their business. Has anyone worked with companies that they would recommend?
Who can I contact about building out a template for videos in our knowledge base article system?