Need Your Advice
Posted April 14, 2022
in

My name is Bala Paranj. I have a technical background. I am currently working on finding qualified prospects to have one on one conversations to discuss the frustrations and challenges that they are facing at work.
My desired outcome is scheduling one on one Zoom call via scheduleonce scheduling tool. I have read the book They Ask, You Answer. Since my outcome is not selling, I have done keyword research and have collected the questions relevant to my market.
My desired outcome is scheduling one on one Zoom call via scheduleonce scheduling tool. I have read the book They Ask, You Answer. Since my outcome is not selling, I have done keyword research and have collected the questions relevant to my market.
- How do I go about applying the principles of They Ask, You Answer for my situation?
- What search intent category should I target in my content?
I am not sure whether I should target informational, navigational, commercial or transactional search intent.
4 Comments
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on the surface, it seems like you could contact existing customers, LinkedIn connections, and even members here in IMPACT+ and set up short interviews to uncover the challenges they face at work.
As for using TAYA....I'd create some content that discusses the costs of software and the costs of choosing the wrong solution.
You could write an article about the jobs and how the tool you're talking about could help them.
You could look at becoming THE expert on the challenges developers have, the options they have for solving those challenges.
Hope that helps or at least sparks some ideas.