Looking for Input for a New IMPACT + Lesson on Editing and Proofing Content
I'm working on a new lesson for IMPACT + and I would love some input from you all.
The lesson will be about how to proofread and edit blog content before publishing.
I want to hear some of your tips and suggestions for a smooth process that helps your content go from the messy first draft to the polished, educational gem that wows your audience.
Here are a few questions I have:
- What does your process look like between your first and final draft?
- How many sets of eyes typically review your content before it’s finalized?
- What is your biggest challenge in the editing and proofreading stage?
- What is one hack you can share that will make others’ lives easier when it comes to editing and proofreading?
- What are your favorite tools for editing and proofreading?
- What are the top things you look for when proofreading content?
If you're the first to answer one of the above, please start a thread with that question as I'd love your input as well as anyone else who wants to chime in on that question.
If someone has already started a thread for that question, instead of starting a new one, jump into the existing thread with your two cents (let's get some conversations going!).
I'd love to be able to feature some of your answers in the course and give you a shoutout for your help.I can't wait to learn about your processes and tips.
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Thank you all for your comments and suggestions. I have tried to implement them as I understood them. I have attached a link to the revised version. Any additional feedback or critiques would be greatly appreciated. What is my Interest Rate.edited.docx
That is so amazing! Let us know how it goes. Looking forward to hear about it!!
Hey Evelyn Gascoyne! I will make some assumptions here - tell me if I'm off base with any of them. When you say content lead time, you're referring to how long it takes an article to be written (from ideation to hitting the publish button).2. When you say backlog, you're referring to a bank of publish-ready articles that are scheduled to be published in the future (from here on out I'll refer to this as a 'publishable article backlog')With those assumptions ^ in mind, here are some thoughts.First, make sure your article content calendar is planned out for at least 90 days in the future. That visibility into what you're working on is critical to building a backlog and helping you plan for articles. I'd recommend having a 2-3 week, or 6-9 articles, publishable article backlog. This shouldn't be viewed as a saving account to dip into when content gets low. Instead, follow the FIFO method so the first article to go into the backlog will get scheduled to be published first. As a second article goes into the backlog, it will have the place of the next scheduled article.Every week you should have time allocated to 3 tasks (for 3 articles). Follow the rule of 3-3-3 every week Publish 3 articles from the backlog Edit and finish 3 articles and add them to your backlog Start researching and drafting 3 new articles In general, you should follow this process to create an article. As a writer, you'll be playing an active role in the research and planning phase, the SME interview phase, the first draft phase, the revisions phase, and the publishing phase. Others in your organization will play an active role in the review and final approval stages. Following this process means it'll take around 8-10 business days to go from ideation to publishing an article. That doesn't mean it'll wholly consume 8 hours per day for 8-10 business days, but the big picture that's how many days you can expect the process to take. Below is an idea of how long each part of the content creation process should take by the number of hours. Researching & Planning - 2 hours SME Interviews - 2 hours Initial Draft - 2-4 hours Internal Review - 1 hour IMPACT Review (if working with IMPACT) - 1 hour Revisions - 1 hour Final Approval - 1 hour Publishing - 1 hour Now, if you're trying to implement this and you can't break through you have a couple of options to build a backlog.Pause for 2-3 weeks on publishing to build your backlog.2. Scale back on publishing. Take 1-2 (of your 3 published articles per week) to put in your backlog.3. Use others in your organization to write content while you're focused on 3 articles per week and use the surplus to build a backlog.
They do, thank you! The Berry Insurance site is also very helpful!
Sounds like a plan Dave Wieser ! Looking forward to hearing back :) Also, want to tag in Renee Hernandez who helped build some pretty awesome stuff with our quiz functionality in IMPACT+.
One thing that helped us get on track was Trello. We can see what stage every idea is in, who still needs to give impute, approve, what needs work, and so on.