Looking for best software to schedule social media posts and track KPI's etc....

Posted October 20, 2021 in

Brittany Rossow

Videographer and Marketing Assistant for Vermost Insurance Agency.

Hello all!

My name is Brittany and I have recently became the full time marketing assistant and Videographer for Vermost Insurance Agency.  While creating content is something I've done for a while now, marketing is a whole new challenge that I am learning as I go. 

I am looking for a program that can help me schedule social media posts across multiple platforms, that also has capabilities to track KPI's, website clicks and anything else that might be important! I've heard HubSpot and Sprout social are popular options but I would love to hear what you all have been using and any advice you can give me.

Thank you!

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Mikayla Martinsen
Hi Brittany! Connor's list is really good, so definitely check that out. I use HubSpot, HootSuite, and TweetDeck every day. Loomly is great for video and I also like Lumen5 because of the AI capabilities it has (it makes turning blog posts into videos very easy). Later.com also has a very Instagram-focused approach to managing social, if that's a platform you're focusing on. 

CoSchedule is also fabulous for managing social but it's not needed if you're using HubSpot. HubSpot provides all the data analytics you're looking for (scheduling, clicks, impressions, engagement, etc.) and so much more (CRM, sales management, etc). HubSpot also offers additional training for Social Media Marketing Certification through their academy. Truly awesome stuff. 

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Brittany Rossow
Yes HubSpot has come up a lot in my research so far, it's nice to know many others use it too!
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