Looking for a DM strategy to capitalize on this opportunity

Posted April 6, 2022 in

Larry Kagan

WANTED: More Qualified Leads

We have two local competitors that recently sold to large national companies. Their URLs are now forwarded to the giant company's websites. I am looking for a way for buyers to find our company when they are searching for the local companies that sold their businesses. What is the best way to do this? How can Baron come up in a search when buyers are searching for the sold company's old brand that no longer exists? How can Baron Payroll come up in a search when the buyer is searching for Ace Payroll, NY?
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Nick Bennett
Larry Kagan you have a few ways to get this done. These options can be combined with each other or implemented individually.

The first is to create content around the subject. This is exactly where implementing They Ask, You Answer can deliver some of its biggest returns. Comparisons, and best of lists. eg: best payroll companies in NY, Ace Payroll vs Barron Payroll, etc.

The second is to buy your way to the top and purchase ads for Ace Payroll branded search terms. It's the most expensive route, but also the shortest.

Lastly, given your a local business, I'd suggest spending some time optimizing your google my business profile on a regular basis... check out this course for more on this 
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Larry Kagan
Thank you Nick!
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