Learning Center Launch!

Posted September 20, 2021 in
Content Content

Blake Cormier

IT Nerd Turned Content Writer

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Hey there Content peeps!

I'm excited to show off our brand-new Learning Center at E-N Computers:

www.encomputers.com

We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.

So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et voila!

Shoutout to Adam Stahl -- even though he's moved on to bigger & better things, I would be lying if I said I didn't shamelessly copy borrow some ideas from draw inspiration from his very well-executed version at Kelser.



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Connor DeLaney
Super exciting  Blake Cormier ! Congrats to you and your team. How is your team planning to use the learning center now? Would love to hear a bit about your strategy now that it's up and running. 
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Blake Cormier
Thanks Connor! We have a couple of goals with the learning center. First of course is sales enablement -- we want to be able to find content that's relevant to a particular prospect or situation quickly. (What's cool is that if you select some filter options, it gives you a URL that will go directly to that exact search.)

Second, we are making an effort to publish more content that is useful to our existing clients as well as prospects later in the sales cycle -- things that answer questions about the specific services we offer and how they work (the article on Backups & Disaster Recovery is an example.) So we're going to have account management use the learning center to educate existing clients, which hopefully will train clients to use the learning center themselves to self-educate.
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Connor DeLaney
Heck ya! That's fantastic Blake Cormier , plus like you said, there's so much more content to begin creating for the bottom of the sales funnel + existing clients that you can then use to bulk up earlier funnel articles. LET THERE BE CONTENT! 
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Stephanie Baiocchi
Oh man, exciting!! I love that (based on your comment below) you're working this content into the sales process for prospects
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Tom DiScipio
Blake Cormier You crushed it! I remember seeing the "before" version of this section, and what you've turned it into is really impressive. No shame in a little R&D (rip off and duplicate) from our friend  Adam Stahl . He know's a thing or two about a thing or two :).

As you continue to iterate this section of your site, definitely consider bringing more of the resource content above or at the fold. This would help to create immediate clarity for new visitors that this is a resource section versus another type of page, and could also save the website visitor a few hundred pixels of scrolling.

Keep doin' what you're doin' man!
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Adam Stahl
This is awesome Blake Cormier and thank you for the shout-out, I'm humbled!

But much like any great technology innovation, you've definitely made improvements over the v1.0 version 😁

*Love* how powerful that top filter is: "I want to learn about: everything".

What are your dreams/goals as you continue to grow out your learning center? (not that this isn't an excellent and monumental accomplishment, but also why we're now on the iPhone 13 😇). Looks like you've got some great infrastructure in place to continue building upon.
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Betsy Francoeur
Fantastic! I'm definitely bookmarking this so I can use it as inspiration for the resource hub I'd like to build for my company.
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Mitch Redekopp
I just wanted to share a broken link I found on this page: Nonprofit Management Solutions | E-N Computers (encomputers.com)

When you go down to the "Visit Learning Center" button on the left CTA it goes to a 404 page.

Hope it helps you get er fixed!
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