Learning Center Launch!
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Content
IT Nerd Turned Content Writer
I'm excited to show off our brand-new Learning Center at E-N Computers:
www.encomputers.com
We've had a "learning center" button on our menu bar since our website relaunch last year, but it was pretty terrible - basically just links to our blog archive and some other random pages. Our category/tag structure was a mess too, with tons of duplicates, meaningless categories, and everything else you'd expect from 10 years of Wordpress.
So I spent the last few weeks rebuilding our taxonomy structure so that it (hopefully) makes more sense to our target audience. I added Industry and Persona groupings, and broke everything out by content type. Then I put it all together with a fancy AJAX search & filter plugin... et voila!
Shoutout to
Adam Stahl
-- even though he's moved on to bigger & better things, I would be lying if I said I didn't shamelessly copy borrow some ideas from draw inspiration from his very well-executed version at Kelser.
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Second, we are making an effort to publish more content that is useful to our existing clients as well as prospects later in the sales cycle -- things that answer questions about the specific services we offer and how they work (the article on Backups & Disaster Recovery is an example.) So we're going to have account management use the learning center to educate existing clients, which hopefully will train clients to use the learning center themselves to self-educate.
As you continue to iterate this section of your site, definitely consider bringing more of the resource content above or at the fold. This would help to create immediate clarity for new visitors that this is a resource section versus another type of page, and could also save the website visitor a few hundred pixels of scrolling.
Keep doin' what you're doin' man!
But much like any great technology innovation, you've definitely made improvements over the v1.0 version 😁
*Love* how powerful that top filter is: "I want to learn about: everything".
What are your dreams/goals as you continue to grow out your learning center? (not that this isn't an excellent and monumental accomplishment, but also why we're now on the iPhone 13 😇). Looks like you've got some great infrastructure in place to continue building upon.
When you go down to the "Visit Learning Center" button on the left CTA it goes to a 404 page.
Hope it helps you get er fixed!