Google has announced that it is sunsetting its A/B testing platform, Google Optimize (and Optimize 360) on September 30, 2023. Google said the platform "does not have many of the features and services that our customers request and need for experimentation testing."Many digital marketers have invested a lot of time learning to use this tool, and its integration with GA and intuitive interface made it a solid A/B testing tool for conversion rate optimization. Though several marketers on Twitter are clearly bummed out by the announcement, it wasn't all bad news for Google Analytics users. One of the most interesting takeaways from the announcement is that Google is investing in A/B testing in Google Analytics 4, which could present some interesting opportunities in that platform. How are you feeling about this announcement? Are you optimistic about the pending GA4 A/B testing functionality or just upset at Google for sunsetting yet another frequently used marketing tool?

Seth Sparks

about 22 hours ago

Martin Bredl  I would say, every sales team doing virtual meetings NEEDS a tool like Gong. I personally use Chorus, but the ability to auto-record calls, transcribe the calls, see analytics of the call, and determine what one can do better is ESSENTIAL for a sales rep to thrive and grow. For myself personally, I have had a feeling at the end of a call and then went back to watch it and had a completely different perspective after the review. This tool makes sales teams better if they are willing to review their own work and share it with others

Martin Bredl

January 24 at 06:03pm

Posing a question to the community to get some collaborative dialogue. What is your biggest fear in your business right now, during this recession?

Cristal Drummond

January 20 at 05:43pm

LOL  Stephanie Baiocchi  almost every tech problem starts with the reboot!

Winnie Anderson

January 16 at 09:42pm

At IMPACT, we use a quarterly theme to get everyone excited to help hit our big goal for the next 3 months. This quarter, inspired by the great Ted Lasso, our theme is "believe."  We have to work hard and stick together as a team but most importantly we have to believe we can do it. View full-sizeDownload  I personally am printing out Ted's "believe" sign and putting it right above my computer in my office as a constant reminder to believe! Do you have a theme for your team this quarter or year? How are you staying focused on the most important things? Let me know in the comments! (Feel free to add in your favorite Ted Lasso quote!)  

Stephanie Baiocchi

January 13 at 03:33pm