Juicy details for pillar page or blog post ?

Posted August 29, 2021 in
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Callum Harland

Helping visitors experience the magnificence of World Heritage Park Tongariro, NZ.

Hello from New Zealand !!

I'm on a mission to create a pillar page. My first attempt. The page will be an "ultimate guide" to help anyone wishing to hike the world famous Tongariro Alpine Crossing.

My question:

I will write a detailed description of the track itself. It will include geology, volcanology, vegetation, physical features etc. Do I include this in the pillar page or as a subtopic as a blog post?

How does one decide to include all the juicy details in the pillar page or as blog post

The search term Tongariro Alpine Crossing receives 15,000 searches per month. Then there's weather, shuttles and map which receive around 5,000 searches collectively. After these key words the monthly search volume drops off significantly.

I've completed Liz's excellent course on pillar pages as well as Hubspot's course by Justin Champion.

Thanks so much in advance for any advice !!

Best regards, Callum
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Connor DeLaney
Liz Moorehead   Kevin Church   Jennifer Barrell   Lex Russell what recommendations would you make for  Callum Harland

While I'm no expert here, I think having those smaller search volumes actually is extremely valuable here because they are likely longer-tail search queries that while they won't get a ton of hits, they'll get a lot of very qualified traffic for you. Do you have any examples of those that drop off?
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Callum Harland
Also here's a few search terms which come in after the most popular key words: tongariro crossing distance 170, tongariro crossing booking 140, tongariro crossing time 140, tongariro crossing walk 140, tongariro crossing car park 140, tongariro crossing transport 110, tongariro crossing package 110, tongariro crossing parking 90, tongariro crossing length 90, tongariro crossing guide 90, tongariro crossing elevation 90, tongariro crossing shuttle from Taupo 70
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Callum Harland
Thanks Connor ! Thanks for tagging the above people in here. Nick and Kevin have helped out, so now have a good feel for it. 
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Connor DeLaney
Happy to hear it my friend!
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Nick Bennett
Callum Harland -- here is a good example of how we do this at IMPACT .. www.impactplus.com (Website Redesign Guide)

We have a section in the pillar about "why you should redesign your website" but also an article dedicated to the subject and goes into much more detail.  The pillar links to the article, the article links to the pillar. 
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Callum Harland
Excellent, thanks Nick ! This is very helpful. Much appreciated !! 
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Kevin Church
Glad to have you here,  Callum Harland !

I would say for a page like this, you should give enough detail for each section so that your reader (and the search engines) see that you have expert knowledge of that topic (let's say 150-200 words about the geologic history of the trail), and then link to a blog post that covers it in more detail in order to drive people interested in those specific aspects to a page with 500-750 in-depth words that offers the reader exactly what they want.  This allows the pillar to rank well for the primary search terms you're going for and drives users interested in specific aspects to the more informative longer-form material about that topic.  

(For the record, the pages that rank well for Tongariro Alpine Geology are all fairly short, so that specific query should be an easy win!)
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Callum Harland
Thanks Kevin, this is very helpful !! I now have a clear understanding of this. Much appreciated !!  
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Stephanie Baiocchi
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Callum Harland looks like you got some great responses here but I wanna throw in a vote for checking out answerthepublic.com because it's a great free tool for this stuff! I did a quick search for Tongariro Alpine Crossing and saw great ideas in there including some Big 5 topics like "Tongariro Alpine Crossing vs Northern Circuit" 
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Callum Harland
Stephanie, thanks for this, I appreciate it !! I do use answerthepublic.com. It's a great tool alright. Thank you !!   
John Smith
Great article
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