Juicy details for pillar page or blog post ?
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Content
Helping visitors experience the magnificence of World Heritage Park Tongariro, NZ.
I'm on a mission to create a pillar page. My first attempt. The page will be an "ultimate guide" to help anyone wishing to hike the world famous Tongariro Alpine Crossing.
My question:
I will write a detailed description of the track itself. It will include geology, volcanology, vegetation, physical features etc. Do I include this in the pillar page or as a subtopic as a blog post?
How does one decide to include all the juicy details in the pillar page or as blog post
The search term Tongariro Alpine Crossing receives 15,000 searches per month. Then there's weather, shuttles and map which receive around 5,000 searches collectively. After these key words the monthly search volume drops off significantly.
I've completed Liz's excellent course on pillar pages as well as Hubspot's course by Justin Champion.
Thanks so much in advance for any advice !!
Best regards, Callum
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While I'm no expert here, I think having those smaller search volumes actually is extremely valuable here because they are likely longer-tail search queries that while they won't get a ton of hits, they'll get a lot of very qualified traffic for you. Do you have any examples of those that drop off?
We have a section in the pillar about "why you should redesign your website" but also an article dedicated to the subject and goes into much more detail. The pillar links to the article, the article links to the pillar.
I would say for a page like this, you should give enough detail for each section so that your reader (and the search engines) see that you have expert knowledge of that topic (let's say 150-200 words about the geologic history of the trail), and then link to a blog post that covers it in more detail in order to drive people interested in those specific aspects to a page with 500-750 in-depth words that offers the reader exactly what they want. This allows the pillar to rank well for the primary search terms you're going for and drives users interested in specific aspects to the more informative longer-form material about that topic.
(For the record, the pages that rank well for Tongariro Alpine Geology are all fairly short, so that specific query should be an easy win!)