Is Your SaaS Site Making This Major Mistake?

Posted December 13, 2022 in
Tips & Resources Tips & Resources
I came across an interesting stat when doing some UX research recently: 35% of SaaS sites fail to make the service’s UI sufficiently prominent to prospects.

If people are researching a SaaS or digital subscription service that is going to be part of their regular routine, they'll want to get an idea of what it would be like to actually use it. 

Seems like a no brainer, right?

Yet, according to Baymard's research, 35% of SaaS and digital subscription sites fail to provide sufficient visual information.

Failing to provide visual depictions of the service UI, whether via videos, demos, or GIFs, can hurt your bottom line. The study found that users who lack sufficient visual information for one service are likely to explore alternative services.

Said differently, those users might end up on your competitor's website.

So let us know in the comments—how do you showcase your SaaS UI on your website? What has been effective for your company? 

2 1 3
User Profile

Log in to leave a comment or

Sign Up for Free

Read next