Is there a simple blueprint or template that will help me layout a video marketing strategy?
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Dani Escudero that's awesome, thank you so much for that idea. We are using Microsoft Planner at the moment integrated with MS Teams, but both I and the team are feeling a bit frustrated with the lack of flexibility. We face the same challenges with written and video content, also social media.We definitely need to include this in the Revenue meeting review!I would love to see some examples of how you've set it up.
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Hey there, Nate - Great question. Thanks for the tag, Dia Vavruska !Nate, as a solo shop here, this is something that is def on my radar. But, I have not been able to figure a way that would truly make it work for all. I imagine I will need/want to hire someone over the next year or so, what would the interim be? How would a few band together to create a shared resource, and also aligns with how we, as separate businesses, do business? I like your enthusiastic post below, replying to Dia. My brain goes to gig economy too. But, again, gig workers march to their own drum. I am really hoping I can figure out a way, curriculum, that really allows me to focus on "coaching" and the IM+ content acts as the trainer, with slight oversight from me as a coach. I am looking forward to hearing more from Impact on how they are doing working with the SMB coach only model.Another thing I have been thinking about is group coaching/training with multiple clients at a time. So, 1:1 coaching as planned, but training happens X times a month, clients show up to that, get questions answered in a group setting, people also learn through osmosis and peer validation. In this scenario, a well trained trainer could possibly be the trainer for multiple coaches at once. Would also need to have each coach be aligned on how said trainer would present themselves as a representative of all of us.That said, and in the spirit of your enthusiastic post below, I could see this is a possible job placement kind of service eventually too. Kind of like re-thinking recruiting for companies needing content, video, HubSpot employees that follow along with TAYA. Disrupt that whole model. As I type that, I see that needs more fleshing out. Just trying to solve for the problem we see coming up, especially if we want to me helping more mid-market companies, from the how do WE do it, to the how can we help the client fill the roles as well.Anyway... LMK if you would like to chat one of these days and discuss further. I know this is something Hannah Eisenberg is looking to possibly solve for as well.
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Nate
We have a ton of resources that will help you do exactly this! Unfortunately, the strategy will have to be broken down by the three different pillars of sales & marketing videos....
The place that we almost always start our strategy with clients is with Selling Seven videos. Why? Because you don't want to drive traffic to a website that doesn't nurture them properly.
I would start by checking out my course on Selling Seven Mastery, because it will help you to build a framework for the videos that need to be created for your website.
Once you watch that, you'll be ready to start making your own framework of videos to be added to your site - I discuss what these look like and give a few examples in this discussion thread, feel free to drop your framework-specific questions there!
Would love for you to share with what you come up with! My guess is that this first phase of the video strategy will keep you busy for months! When you're ready to talk about the next phase of the video strategy, we'll be here :)