Is there a simple blueprint or template that will help me layout a video marketing strategy?

Posted July 21, 2020 in
Thanks in advance!
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Will Schultz
Hello, Peg! :)

We have a ton of resources that will help you do exactly this! Unfortunately, the strategy will have to be broken down by the three different pillars of sales & marketing videos....

  1. Big 5 Videos: Easily searchable videos, living on both YouTube and your website’s learning center, that address EVERY question/concern that prospects have about your industry, business, and/or offerings. Their purpose is to drive more traffic to your website.

  1. Selling Seven Videos: Website Videos that live on specific webpages in order to optimally funnel traffic down the right path of your website, transforming your site from an “explore as you wish” marketing tool, to a powerful, intentional sales path. Their purpose is to optimize the conversion of website traffic into sales/conversations.

  2. Assignment Selling Videos: Videos that prospect- & client-facing team members send via email at specific touchpoints through the pre- & post-sales process. Their purpose is to close existing sales conversations faster and more often.

The place that we almost always start our strategy with clients is with Selling Seven videos. Why? Because you don't want to drive traffic to a website that doesn't nurture them properly.

I would start by checking out my course on Selling Seven Mastery, because it will help you to build a framework for the videos that need to be created for your website.

Once you watch that, you'll be ready to start making your own framework of videos to be added to your site - I discuss what these look like and give a few examples in this discussion thread, feel free to drop your framework-specific questions there!

Would love for you to share with what you come up with! My guess is that this first phase of the video strategy will keep you busy for months! When you're ready to talk about the next phase of the video strategy, we'll be here :)

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