Is there a simple blueprint or template that will help me layout a video marketing strategy?
IMPACT+ HQ
Log in to leave a comment or
Sign Up for FreeRead next
-
TERRIFIED by Cost & Price?Post
You are likely not alone.THIS is the single most uncomfortable Big Five conversation that I have with my clients. Even after we talk about all the ways we can talk about cost and price without assigning specific dollars and cents...it evokes a feeling of mild terror.Once you hit "publish"...there's a collective holding of breath to see if anyone actually loses their minds.They don't.They're actually relieved. It's...out there.FINALLY, someone is answering the question that is a normal part of the consideration process for every single consumable good or service on the planet. "What does X cost?"If I search that and, at the very least, uncover a broad range of an expected spend WITH some guardrails detailing how that price can go up and how it can go down....I will be delighted that someone was actually paying attention.Answering the questions that are always...always asked by someone who wants to BUY.
Kristie Crenshaw
-
Weekly Poll: Getting on cameraPost
Becca Manganello I've seen you do it! haha one take or die over here I don't have time for re-dos ;) HOWEVER there's always room for second (or third) takes on more scripted videos! In my 1:1 videos I go with v1 though.
Stephanie Baiocchi
-
The power of trust in action. (44sec)Video
Jake Jordan
-
Mac Email & VidyardPost
Becca Manganello Thanks Becca!
Steve Smith
-
How to 'make' them ask....?Post
Glad to see you here Michiel van de Watering , let's address it in our call tomorrow.I agree with Will Schultz , you do want to use questions around trigger events to create a more significant need > this will be easier than creating a need from ground zero.On top of that, you can pro-actively address those questions in your LinkedIn feed, just like Will does here: https://www.linkedin.com/posts/williamdschultz_saleseffectiveness-websiteoptimization-activity-7046079626846109697-Oezt
Michiel van de Watering
-
TAYA & Brushing Your TeethImage
Kristie Crenshaw
We have a ton of resources that will help you do exactly this! Unfortunately, the strategy will have to be broken down by the three different pillars of sales & marketing videos....
The place that we almost always start our strategy with clients is with Selling Seven videos. Why? Because you don't want to drive traffic to a website that doesn't nurture them properly.
I would start by checking out my course on Selling Seven Mastery, because it will help you to build a framework for the videos that need to be created for your website.
Once you watch that, you'll be ready to start making your own framework of videos to be added to your site - I discuss what these look like and give a few examples in this discussion thread, feel free to drop your framework-specific questions there!
Would love for you to share with what you come up with! My guess is that this first phase of the video strategy will keep you busy for months! When you're ready to talk about the next phase of the video strategy, we'll be here :)