
Is the future ratio of desktop video changing?
Posted October 4, 2022
in

Came across this site today: https://www.titan.com/join-now. I initially liked the user experience on this landing page with the video orientation, because the video is a familiar ratio to mobile… until I checked mobile and IT WASN’T THERE ANYMORE. However, I think exploring videos in this ratio (on desktop AND mobile) may be something we will see more in the future. What do y'all think?
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It also makes me question digital real estate. If the video took the whole screen on mobile then it potentially pushes the form down even further. However, if the video is engaging then that full screen can be immersive. With this new look, we should make sure to include a down arrow on the screen so users know to scroll to see more. Imagine clicking a link, seeing a video, thinking "huh, that is it," and exiting out because you didn't know what was below. There are pros and cons to everything.
Curious to see what is yet to come.
or maybe the video would communicate the needed instructions