Is the future ratio of desktop video changing?

Posted October 4, 2022 in
Came across this site today: I initially liked the user experience on this landing page with the video orientation, because the video is a familiar ratio to mobile… until I checked mobile and IT WASN’T THERE ANYMORE. However, I think exploring videos in this ratio (on desktop AND mobile) may be something we will see more in the future. What do y'all think?
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Fabrizio Colombi
I agree! I liked their landing page experience with the video on vertical. 
Sarah Bodman
It is crazy that the video disappears on mobile because it would have been a perfect experience for mobile users! I think this ratio will be utilized more and more as we become accustomed to videos in portrait orientation on social media platforms like Instagram and Tik Tok. It is becoming more commonplace. Although, it brings about the age-old argument of "should the picture/video be landscape or portrait?" 

It also makes me question digital real estate. If the video took the whole screen on mobile then it potentially pushes the form down even further. However, if the video is engaging then that full screen can be immersive. With this new look, we should make sure to include a down arrow on the screen so users know to scroll to see more. Imagine clicking a link, seeing a video, thinking "huh, that is it," and exiting out because you didn't know what was below. There are pros and cons to everything.

Curious to see what is yet to come. 
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Uchenna Ukeh
I agree with you on the importance of the down arrow... I think pages should be optimized to lay emphasis to the major CTA

or maybe the video would communicate the needed instructions
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