Interviews for Service/Technical SMEs
What are we looking for?
- Anything that will make our jobs easier in the short- or long-term.
- Common questions, tech tips, cybersecurity awareness, etc.
- Goal: More educated leads, clients, and world.
What questions have you been asked recently that should have a piece of content created for it?
- What questions do you get asked that immediately indicate that someone is “missing a piece of the puzzle” that you wish you could give to them?
- What are clients pushing back on the most?
- What are clients’ fears, doubts, and worries when it comes to our company, our services, or technology in general?
- What are you always having to convince people of?
- Is this the exact question being asked, in their words?
- Why are they asking this question?
- When specifically does this question get asked?
- Who should be our featured expert? (If not you… explain)
- Written, video or both?
- What would make this piece of content a success for you?
More from this community
I have a 5,000 plus word blog post called The VA Home Loan Ultimate Guide.I'd like to create more ultimate guides with the other types of mortgages (FHA, USDA, conventional).The problem is only the middle part of the blog where I talk about the credit score, debt, income, property condition is different based on the mortgage.The beginning and end of the buying process doesn't change because of the mortgage.Would I be okay do ultimate guides on each mortgage type and keep the beginning and end, but only change the middle section? Basically duplicating the a portion of the blog.If not, what be the best approach to doing ultimate guides for each mortgage? Should I have separate sections for each type of mortgage? Or should I just stick to only one since veterans are my niche?
We've got a team putting together what I (think) is great content for our organization, but I'd welcome some feedback? This is our first serious (we did some soft funny videos first) video we created. We've actually created a pretty full pipeline (I think there are 15-20 video projects underway), but I'd love some non-geek (we're in the IT services world) feedback if possible:https://youtu.be/2B8FihhT6gMThanks!
Following our Content Managers Mastermind discussion this month, we are looking to gather some examples of comparison articles that may or may not have stirred the pot a bit in your industry.There are two different examples of articles I'd be looking for: Company vs company Product vs product Toss some links in the thread so we can build a list of comparison articles to reference and 'compare' how we approach comparison articles!
I'm curious about everyone's thoughts on this Reddit thread: Tell me why I'm wrong: Organic social media is a waste of time (B2B)Our team (we are in the commercial real estate industry) has been doing a lot of restrategizing for 2022 and we keep getting hung up on our organic social media strategy.I've spent a lot of time analyzing our audiences, engagement, etc. on each platform and have (kind of) come to the conclusion that our social media is planning is a bit of a money pit. We spend time creating and scheduling content, but none of our social campaigns have lead to any meaningful revenue or contacts that I can track.We are planning on trying to launch a social selling strategy with a handful of our employees and seeing where that goes, rather than focusing on or company accountsBut where does that leave our company accounts? We have switched gears and instead of posting every blog we every publish with a boring caption + link + boring photo, we are posting company milestones, news, etc. We are focusing on LinkedIn and plan to post less on all other platforms (or possibly not at all). We like our Instagram and the content we post there showing that "No one knows Austin better" (our motto). But it is not moving the needle on revenue at all and our followers are mostly employees, small businesses, friends, etc. despite our engaging with other companies. My thought is to switch this to a channel to highlight our employees and what we do. It feels near impossible to reach the decision-makers we need to reach on Instagram right now organically (likewise on Facebook and Twitter).All that to ask, what are your thoughts/experience with B2B organic social media and its effectiveness?