Industrial Packaging is Hiring a Demand Generation Specialist!

Posted May 25, 2022 in
Careers Careers

David Roberge

Driving growth for our company and our customers with a unified Growth Team; no more sales or marketing silos!

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Are you sales-oriented with a marketing mind? Marketing-oriented with a sales mind? Let's talk!
Check out our careers page to learn more about us, the role, and to apply!
We are excited to announce an opportunity to join the Industrial Packaging Growth Team! We are looking for an energetic, focused individual to help grow our lead generation and revenue while maintaining a robust CRM/CMS Platform!
Why Work at Industrial Packaging?
Team: Work with a group of people that work together to achieve goals!
Communication: Quick daily huddles to keep everyone focused on goals and any changes as needed.
Celebration Events: Celebrating with our team and our families because we are proud of our people. Who doesn't like to celebrate that?
Core Values: These aren't just on paper. We refer and live up to them every day: accountability!
Humor: We are serious about business, but we can't take ourselves too seriously. A little fun makes for a great day!

What You'll Do:
  • Evaluate and maintain marketing databases and software, ensuring usability.
  • Evaluate and select platforms for marketing campaigns, then implement and measure results.
  • Work across teams to ensure qualified lead generation goals are met.
  • Define and segment customers to determine appropriate outreach strategies.
  • Create and update content and marketing campaigns.
  • Build out product pages and website pages to drive lead generation
  • Maintain a healthy email list
  • Use external tools like SEMrush to fix website issues and improve website performance
  • Maintain awareness of new updates and potential use cases with HubSpot or other CMS/CRM platform
  • Review and maintain a lead scoring list for opportunities to connect with sales
  • Work with account reps to maintain a healthy database and eliminate duplicate contact/company records.
What Skills or Specialties Will Help You Succeed:
These aren't required knowledge upfront, but you should be able to learn quickly to adapt!
  • Email Marketing
  • Lead Generation
  • Competitive Analysis
  • Sales
  • A/B Testing
  • Graphic Design and Adobe Products
  • Customer Relationship Management (CRM)
  • This is a non-supervisory role, but the ability to manage co-accountability is a must.
Our Employee Benefits Include:
  • Compensation based on experience: $28.40-$31.40/hr
  • Medical insurance
  • 401K retirement Plan/ 401K Match
  • PTO
  • Opportunity to work from home
  • Dental insurance
  • Vision insurance
  • Long term Care Insurance
  • LTD/STD/Accidental Death & Dismemberment Insurance
  • Life Insurance
  • Aflac / Boston Mutual Insurance
  • Flexible/Dependent Care Spending Plan
  • Pet Insurance
  • Student Loan Repayment Program
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