IMPACT+ Update! | July 22, 2020
We send out an email twice a month that brings you up to speed with everything happening in the IMPACT+ world, but I will also be sharing it here with you all moving forward :)
Here's what's going on!
New Course Alert! 🤓
Fundamentals of the Visual Sale | Free
In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.
Investing in Incredible Digital Sales and Marketing Results | Free
In this course, you’ll learn what it means to take ownership of your digital sales and marketing, how you can do it, and the long term value it provides.
What are your best tips for pulling information out of subject matter experts (SMEs)?
What's a good source for B-Roll business videos?
Is using a green screen a good idea?
Mapping out user journeys
Do you have a question or current struggle you're facing? Post it in discussions to get advice from others!
Free Scaling Up Half-Day Virtual Event Coming Up Next week!
Do you have the right strategy to aggressively scale your business in any climate? Don’t miss Scaling Up Your Digital Sales & Marketing, a FREE half-day virtual event for business leaders looking to take their digital sales and marketing to the next level! See the sessions and register for FREE today
Upcoming Virtual Peer Groups 💡
If you registered for a Virtual Peer Group, or are a member and did not receive the invite please let me know. If you are not a member and interested in joining, you can do so here.
All meetings are in Eastern time.
CEOs and Execs: 7/23 11:00am
Videographers: 7/28 3:00pm
HubSpot: Next group meeting 8/20 3:00 pm
Sales: 7/28 10:30 am
Content: 7/22 3:00pm
More from this community
I have recently started working for a business that is not necessarily naturally "engaging", but the company- which belongs to the freight-hauling industry- actually produces some awesome sustainability initiatives and has a very strong internal brand. As I am putting together a social strategy for them, are there any businesses that you could share as inspiration for examples of solid brand promo through digital channels?
Yeah, literally. I fell on my face back at IMPACT Live 2019 and I fell again this weekend. But I fall metaphorically way more often than I fall literally. Okay, somewhat more often. Sometimes when I work really hard on a campaign, optimizing copy and tweaking button text for days (or weeks), it can be really hard to see it totally flop. It always makes me feel a little better to commiserate with others who understand before I pick myself back up and try again.So, tell me your stories. When have you totally failed, flopped, missed the mark, etc. with your digital sales and marketing and what did you learn? How did you pick yourself back up? Help a girl out.
I feel like I'm in somewhat of a niche market as the marketing director for an air medical company. We provide pilots/mechanics for air medical aircraft (mostly helicopters). I downloaded the "how to do keyword research" playbook and I can't seem to hone in on keywords that have really high search volume besides: how much is a helicopter helicopter parts and a few airframe specific searches And those are in relation to completions, which we also do. How do you go about finding your keywords when it seems no one is doing much searching? I am hoping to use data like this to get my team on board with more content, but I'm a little disheartened. Most of the search volume for phrases like "aircraft operations," "children's hospital helicopter," or "helicopter maintenance" are around 140 - 210 volume.
Does anyone have a really great social media content calendar template that they love and would be willing to share? We're looking to create an internal doc that we can use to keep track of each day's post (caption, hashtags, links) and the title of the blog article or video if included (for easy searching). Would also love to include a notes area. And keep track of what days of the week we can promote in local FB communities, as well as some fun/random types of holidays to post about.These are just our initial thoughts, but would love to hear what others are doing and if you have any great templates that work well for you!THANKS!
Hi All,Would love to hear where you all save/store your sales scripts, email templates, etc. for ease of editing and access by the team? We've tried DropBox and Egnyte, as well as Google Drive. Do you just put all your scripts/templates into one doc, or have each in its own and link to a master list somewhere?Trying to get organized here! Thanks!!
I'm curious, where do you all get your creative juices flowing when working from home?For me, I have to move around.Sometimes I lock myself in my office, get my desk organized, and then it's off to the races. Other times, I do what I'm doing right now and take my laptop outside and let the fresh air bring my brain back to life.What about you? Are you a nomad like me?