“If our content answers ALL of our buyer’s questions and concerns, then they won’t need me anymore.”
- You establish yourself as a trusted guide
- You make it less about you, and more about the customer making a decision on their own terms
- You make their buying process easier (and faster in many cases)
- You create far more momentum than you could create in a single meeting
- You set yourself apart from other sales reps who sell hard vs. teaching how to buy
- You educate in a way they prefer to learn - on their own time and at their own pace
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If you've been in or around the IMPACT universe for any length of time then you know that we place a massive focus on getting companies and our clients to publish 3 articles a week. As much as we talk about it, I still find that many people don't fully understand the reason why they should be publishing 3 articles a week. Why not 2? Why not 1? These are the questions that we're constantly being asked. So here is an answer from our coaches on why you need to be producing 3 articles a week:When you publish valuable and transparent content on a regular basis that is properly optimized, search engines will recognize that your website provides lots of useful information, and you will rank higher and faster in SERPs.Our experience in working with literally 100s of companies of all different types and industries has shown us that 3 articles per week - not 2, not 4 or 5 - is the right balance to not only ensure that we produce and publish the highest quality TAYA articles possible, but also at this volume we see the best results in terms of traffic, leads and sales. When you publish valuable and transparent content on a regular basis that is properly optimized, search engines will recognize that your website provides lots of useful information, and you will rank higher and faster in SERPs.On the technical side, it also sends the correct signals to Google so that they crawl the site more frequently to help everything get in the search results.So really, the long and short of it is - one article a week just isn't enough if you want to achieve success at your highest potential. The difference between 2 and 3 articles per week is ~50 additional articles on your website over the course of a year.It won't drive the results they need to support the work, and we know what happens next - what we don't want is 6-9 months down the road that the client is wondering why they aren't getting the results.Three articles a week gives us the best chance of success. Ultimately, this is the leading factor that will determine the success of TAYA for your company over the next 12-18 months and beyond.1 article per week: 52 questions, fears, worries addressed in a year 3 per week: over 150 addressed You tell me which is going to move the needle faster and further for your company Are you currently publishing 3 articles a week? If not, how come? What's holding you back? Let me know in the comments below!
1. Sleep. Anything that affects my sleep quality is enemy #12. Nature. Long or shorts walks help me clear my mind and get a fresh perspective. I am overdue for my walks and it's showing up in my stress level. 3. Journaling/Prayer. When I don't start my days this way, it shows.
Stop!Just stop the framework that you have been using.It’s not doing you any good.Know why?Because you are forgetting why you started using the framework to begin with. Seriously. I saw it this week with two different clients. They had an amazing framework (TAYA - assignment selling)But they weren’t using it right. So they aren’t getting results.Know what I’m talking about?Here is an example. Ever seen people at the gyn that are working on a “new framework” to get those gains? 😆😆😆😆😆They WANT to improve but they just aren’t thinking about the point of the exercise. That’s what we are doing when we don’t think about the purpose of our work - Each. And. Every. Time.Here’s a more TAYA-friendly version. Let's say you need to send over an email to follow up on a sales interaction you had.You can either plug in an email template and hit sendORYou can look at the template and ask yourself what you want to achieve in each step of the email. Then write copy that answers the goal for your specific client.We all get lazy, in a hurry, or impatient.It happens! But don't let that ruin the beautiful gift you've been given in a proven framework. Take the time to use it right and you will get 5X the return.What framework do you need to spend more time thinking about?Tell me in the comments!
You've written your heart out and you're ready to publish your 1st blog... but are you really ready? 🤔 How can you know? How do YOU, personally, know your blog is ready to go live?Make a list of what a "ready to be published" article looks like to you.⭐️ What needs to be on this list?⭐️ Who is this article for?⭐️ What stage in your buyer's journey would your intended reader be in?⭐️ What would qualify as "not ready to be published," in your mind?To help you create your very own "ready to be published" list, feel free to borrow mine ---> Blog Publication Checklist. Make your own copy and customize this to reflect your company and your tone. You should be able to say "this article is ready to be published," with pride and confidence... let this checklist be your guide.Happy Writing 📝 🧡