HubSpot alternatives?

Posted October 1, 2021 in
Content Content

John Becker

Revenue and Features Editor at IMPACT

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We all love HubSpot, but I'm interested in hearing what other platforms or tools people have used to measure the ROI of their content? Anyone out there use Parsely? Tableau? Momently? Cyfe? Anything else?

What else is out there?
 
Leave a comment below about your experiences!

Connor DeLaney Ramona Sukhraj Nicole Cimo-Holmon Bri Stauffer Paul D. Grant Jeremy Sutton Mark Wilson Betsy Francoeur Katie Martens Mark Baratto  


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Betsy Francoeur
My company was using Hubspot, but the cost became too much and they moved to ActiveCampaign for emails. We're tracking our website activity using Google Analytics and within WordPress. We definitely need to do a better job of tracking content ROI, so I'm all ears to hear what tools others are using - especially if they're at a lower price point.
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Bri Stauffer
We use HubSpot as our main tool :) 
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Dale Pease
We use a hodgepodge of tools to track things here. Mostly related to ROI of specific marketing campaigns. AvidTrak for tracking phone numbers. Some custom scripts on our website for tracking where leads come from (built using a CMS called ConcreteCMS.) All dumping into our CRM: GPSInsight (formerly ServiceBridge.) Then pulled from there via APIConnector to GoogleSheets. Which is then pulled into KlipFolio for graphing. Phew! Hubspot would probably help us dramatically, but at this point, it's hard to get anyone too excited about spending the money.
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Dale Pease
Oh, and I installed Heap Analytics onto our site, but haven't had the time to dig into it recently. It seemed like it might be a good alternative to Hubspot's tracking tools.
Nathan Dube
I used Active Campaign at my last company. A less expensive option. Basically diet Hubspot. Good for email marketing and analytics.

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