How targeted ads are impacted by Virginia's Data Protection Act

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

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Following up on  Stephanie Baiocchi 's post yesterday, read an article by Marketing Land that went a bit further to discuss how data from targeted advertising campaigns are impacted.

My takeaways so far is it doesn't seem crazy or unbearable and given that the law goes into effect January 2023, brands should have enough time to prepare themselves and their strategies in order to safely and legally use targeted advertising data in the state of Virginia.

Looking forward, I do wonder how this will influence national advertising spends when organizations either have to avoid Virginia or plan for more states to implement these regulations and plan ahead to abide by them.

Check out the full article here!
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