How marketing strategies have changed due to the pandemic (New research from Drift)

Posted September 10, 2021 in

Breaking News in Digital Sales & Marketing

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

199 followers

How marketing strategies have changed due to the pandemic (New research from Drift)

Posted September 10, 2021 in

Breaking News in Digital Sales & Marketing

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

199 followers

www.impactplus.com

Drift report on pandemic fallout reveals seismic shift in marketing strategy

In its Marketing Leadership Benchmark Report, Drift surveyed more than 100 leaders in the marketing industry and found significant changes brought on by COVID-19.

Here is a great snapshot of what you need to know from the Marketing Leadership Benchmark Report by Drift.

Two key takeaways for me:

74% of survey respondents said marketing has increased in importance at their company
53% of leaders said content marketing will be the most important specialization to their team’s success over the next five years.

Thank you

Paul D. Grant for putting together this piece!