How marketing strategies have changed due to the pandemic (New research from Drift)

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

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Here is a great snapshot of what you need to know from the Marketing Leadership Benchmark Report by Drift. 

Two key takeaways for me:
  1. 74% of survey respondents said marketing has increased in importance at their company
  2. 53% of leaders said content marketing will be the most important specialization to their team’s success over the next five years.
Thank you Paul D. Grant for putting together this piece!
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