How marketing strategies have changed due to the pandemic (New research from Drift)

Connor DeLaney

"If you’re not prepared to be wrong, you’ll never come up with anything original."

Here is a great snapshot of what you need to know from the Marketing Leadership Benchmark Report by Drift. 

Two key takeaways for me:
  1. 74% of survey respondents said marketing has increased in importance at their company
  2. 53% of leaders said content marketing will be the most important specialization to their team’s success over the next five years.
Thank you Paul D. Grant for putting together this piece!
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