How Many Page Views Does it Take to Book a Call with Your Sales Team?

Posted November 7, 2022 in
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Jessica Palmeri

HubSpot All Day Every Day

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In They Ask, You Answer, Marcus Sheridan waxes poetic about the power of knowing exactly how many pages a prospect had viewed prior to actually reaching out to book an appointment with him.

Is this a valuable number to know?

Absolutely! -- How else will you know if your prospect is educated enough for your sales process?

Is this a number that HubSpot tracks automatically?

Nope! HubSpot doesn't actually capture/store the exact number of pages a prospect viewed prior to becoming an SQL (or Sales Qualified Lead) -- BUT there is a simple automation trick that you can set up to capture this information.

Here's a 6-minute walkthrough video to show you how: Capture Number of Page Views at time of BOFU Conversion
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Nathan Dube
SQL pages viewed.jpg
Jessica Palmeri HubSpot does provide these numbers of pages viewed for SQLs: 
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Jessica Palmeri
Yes! Good point  Nathan Dube  -- that's a great metric to track overtime as well. Just know that that's an ever-increasing number (so if your SQLs continue to educate themselves, that number may skew over time.)
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Nathan Dube
Indeed, a couple years ago, for us, it was 12ish.
Colin Nekritz
Dang, Nate... so many tabs! 
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Nick Bennett
this also assumes that your prospects are in the CRM before they raise their hand to talk to sales.
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Nathan Dube
Nick Bennett  So true, the vast majority of our SQLs come from organic content and ads, while we do get a phone call occasionally without a form submission, I am usually able to identify the SQL with universal Google Analytics geo functionality. 
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Becca Manganello
Jess is always crushing it with HubSpot info!  Denise Schmitz  - this might be something you want to pass on to Dave as he continues to dive into HubSpot 🎉

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