How do you keep your signature from sucking? Are you positioning for upsells and booking meetings?

Posted November 22, 2021 in
Sales Sales

Jennifer Goode

Improving lives by empowering and enabling success

I came across this signature example from a HubSpot Enablement Agency and I really loved the simplicity and functionality of the signature but I'd like mine to be less "ME"-oriented. What are your favorite signature elements??? We need to up our game for nurturing emails, new sales, consulting, and account management!
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Connor DeLaney
The most important element for me is articulating clear value, which typically comes in a visual element. As with the example here, there's clear visual value with an action step. Whether it be an E-book, a learning center (huge opportunity), or a Contact us button, make sure it's visually inviting and super clear what that next step is.

Another option I've found some success with and hear a lot about from Donald Miller is a P.S. section after the signature. For example, at the bottom of our weekly IMPACT+ DIGEST emails, I cycle through a couple of variations of the attached to say "oh and don't forget" which has been enticing for members of our community. Nothing earth-shattering but it reinforces the option.

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