How do you handle blog posts written by people no longer with your organization?
We have a number of blog posts written by folks that are no longer with our company.
The way I've currently navigated that is with the following rough guidelines but I'm not sure if that's the best way to go about it:
- If it was "written" by someone who is still notable in the industry and they actually wrote it or heavily contributed to it, I leave it in their name.
- If it was "written" by someone who isn't notable in the industry and they contributed to the writing of it a bit but not entirely (perhaps answered a few questions for more info in an interview but wasn't involved in editing or approval), I've typically absorbed it into a general company-named generic author profile. An amendment to that would be if I was the ghost writer on the post and I'm more read into exactly the writing process that went on then I might pivot it to my author profile.
- If it was basically entirely ghost written and the author on the post had no input on it, I'll just "assign" it to a different SME.
When I can, I'll historically optimize the higher-performing and higher-priority of these pieces and overhaul enough within that I'm comfortable giving credit to a new author - which seems to be the cleanest process. Unfortunately there's a good number of these posts and I don't have the bandwidth to just take this route.
Ideally, I'd like to stop using the generic company name author profile because that feels impersonal but my opinion there could be wrong.
How have you handled a scenario like this and what are your thoughts?
(and thank you!)
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