Goodbye to Homepage Title Tags on Mobile?

Posted October 17, 2022 in
In the least surprising news ever, Google is changing something relating to mobile search results.
What's Changing
According to Search Engine Journal, Google has stopped showing full title tags in mobile search results and is now only showing the generic site name.

Why It's Changing
Google's official announcement explained that, “Search is introducing site names on mobile search results to make it easier to identify the website that’s associated with each result…”

What's Messy About It
This new feature isn't working perfectly just yet.

For example, if you search for the proper name "HubSpot" you still see the full title tag:


But if you search for "hub spot" with a space in between, you get the simple business name result:

What You Need to Do About It
Google is recommending that you add WebSite schema markup to your homepage.

This is my favorite part of the SEJ article: "Previously the WebSite structured data site was considered pointless because obviously Google knows a website is a website and it didn’t need structured data to understand that Google was indexing a website."

Now we have to add the formerly pointless structured data because we have to name the website.

The SEJ article shares some great details about the WebSite schema markup and what can get weird about that. 

If you have any questions about implementing, leave us a comment below and a friendly neighborhood IMPACT web strategist will be happy to help! :) 
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