Goodbye Google Optimize!
IMPACT+ HQ
Many digital marketers have invested a lot of time learning to use this tool, and its integration with GA and intuitive interface made it a solid A/B testing tool for conversion rate optimization.
Though several marketers on Twitter are clearly bummed out by the announcement, it wasn't all bad news for Google Analytics users. One of the most interesting takeaways from the announcement is that Google is investing in A/B testing in Google Analytics 4, which could present some interesting opportunities in that platform.
How are you feeling about this announcement? Are you optimistic about the pending GA4 A/B testing functionality or just upset at Google for sunsetting yet another frequently used marketing tool?
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